We'Ken- International Journal of Basic and Applied Sciences

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Surrogate Advertising Strategies: as an Effective Promotional Tool for Beverage Companies


Affiliations
1 Christ University, Lavasa, India
 

These days there are several advertisements on T.V. Channels, newspapers and OOH media in India, creating awareness and persuasion of beverage companies, especially IMFL (Indian made foreign liquor). There are in the phase of mineral water, Soda water, etc. Some IMFL companies sponsor various awards and sports events to push their wares.

Keywords

Surrogate, Advertising, Media, Beverage.
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  • Agave Ankit,"Surrogate Advertising - Hidden Yet Visible Products article", Mbaskool.com.

  • Marketing Management - Philip Kotler & Kevin Lane Keller.

  • Principles of Marketing - Philip Kotler, Gary Armstrong.

  • Suryawanshi S.A., 2013. The Study of Surrogate.


Abstract Views: 230

PDF Views: 82




  • Surrogate Advertising Strategies: as an Effective Promotional Tool for Beverage Companies

Abstract Views: 230  |  PDF Views: 82

Authors

Velayudhan Karthik
Christ University, Lavasa, India

Abstract


These days there are several advertisements on T.V. Channels, newspapers and OOH media in India, creating awareness and persuasion of beverage companies, especially IMFL (Indian made foreign liquor). There are in the phase of mineral water, Soda water, etc. Some IMFL companies sponsor various awards and sports events to push their wares.

Keywords


Surrogate, Advertising, Media, Beverage.

References





DOI: https://doi.org/10.21904/weken%2F2016%2Fv1%2Fi1%2F93613