Vishwakarma Business Review

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Targeting customised financial product offerings to various investor segments is a major concern for financial service companies. This article is an effort to identify the investment instruments preferred by the investors belonging to socio-economic class 'A1'. A structured schedule was executed on 30 investors from socio-economic class A1 in Koregaon, a taluka place in Satara District. The study attempts to relate the demographic profile of the sample and its investment patterndemographic and psychographic characteristics.

Keywords

Investors Demographics, Investors Psychographies, Investment Pattern, Psychographic Segmentation, Socio-Economic Class.
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