Choice of Overseas Destinations of Thai Tourists: Scale Development and Validation

This paper develops and validates the scale of choice of overseas destinations of Thai tourists using confirmatory factor analysis. The scale consists of eight factors namely, product natural, product man made, Infrastructure at destination, other facilities at destination, opportunities for knowledge enhancement, food available at destination, beverages available at destination and motivation to travel. The scale would be useful for determining the attractiveness of a destination, comparing the attractiveness of different destinations and also finding the changes that may take place in the attractiveness of destinations over time.