Supply Chain Effectiveness With The Value of Shared Information By Retailers

Retailers are the last link from supply side who ultimately deals with the customers and possesses repository of information. Valuable information shared by retailers ultimately brings into notice the on going and changing needs, tastes, preferences, likings of the customers. Products can be premeditated according to customers' choice if retailers share valuable information. The paper introspects supply chain effectiveness with the abet of valuable information shared by retailers. A sample of 120 retailers selling products of small manufacturing firms was contacted in district Udhampur of J&K State. The data after purification & validation through factor analysis was subjected to multivariate tools. The results of hierarchal regression analysis, correlation and one way ANOVA revealed business performance, relationship building and customer service as the predictors of supply chain effectiveness with the help of information sharing, positive influence of information sharing on supply chain relationships and indifference of retailers perception with regard to age groups. The study emphasized on bringing attitudinal changes among retailers through education & collaborative activities.