Winning a Billion Consumers-A Disruptive Approach for Success in India

The book narrates the reader about the scale of the Indian economy and the consumer market. Indian consumers have been one of the area of research for the multinationals. The zeal to understand the tones of Indian consumers is accumulative. The book attempts to provide a radical approach in terms of the acumens that the author has congregated in his career. The book is meant for everyone who interacts with others in a business environment.