Vishwakarma Business Review

The PDF file you selected should load here if your Web browser has a PDF reader plug-in installed (for example, a recent version of Adobe Acrobat Reader).

If you would like more information about how to print, save, and work with PDFs, Highwire Press provides a helpful Frequently Asked Questions about PDFs.

Alternatively, you can download the PDF file directly to your computer, from where it can be opened using a PDF reader. To download the PDF, click the Download link above.

Fullscreen Fullscreen Off


The paper is an empirical attempt to analyze the perception of individual investors of stock market of Punjab towards investing in fixed deposits. For the purpose, the factors affecting the decisions of individual stock investors to invest in fixed deposits were gauged. A pre-tested, well structured questionnaire which was administered personally and the responses of 241 respondents are analyzed. The responses have been analyzed with the help of Factor Analysis applied to group variables into identifiable categories. Variables could be grouped into ten factors with the help of factor analysis influencing investors to invest in fixed deposits i.e. Probable Benefits Factor, Others' Recommendations Factor, Market Indicators Factor, Integrity Factor, Saving Benefit Factor, Security Needs Factor, Social reasons Factor, Services Factor, Herd effects Factor and Personal financial needs Factor. The current research will be helpful to bank intermediaries and financial advisors in understanding the attitude of individual stock investors and offering them advice as per their state of mind.

Keywords

Individual Investors, Weighted Average Scores, Factor Analysis, Fixed Deposits (FD's), Investor Behavior.
User
Notifications
Font Size