Employee Engagement mong Blue Collar Workers:A Case Study of Vardhman Spinning and General Mill, Ludhiana

Gallup, Employee Engagement Survey, 2010 found that an actively disengaged employee leads to lost productivity that costs the U.S. economy $370 billion annually. Today, employee engagement and loyalty are more vital than ever before to an organization's success and competitive advantage. Researchers have also found a statistical relationship between workplace engagement and desirable employee behavior. Till date most of the research on the topic of employee engagement has been carried out taking into consideration white collar employees. But there exists dearth of research for blue collar workforce, that too in Indian context. Thus the present study primarily aims at measuring the existing levels of employee engagement among blue collar workers of Vardhman Spinning and General Mill, Ludhiana. 22 percent of the workers were found to have below average level of engagement. 60 percent of the workers have shown average level of engagement. And 18 percent of the workers expressed above average level of engagement.