Vol 12, No 1 (2014)

Table of Contents

Vol 12, No 1 (2014)

Articles

FDI in Greenfield Investment vs M&A : its Impact on GD : a Comprehensive Analysis of Developed, BRICS & East Asian Economies
Anjala Kalsie
DOI:10.20968/rpm/2014/v12/i1/69644 ,  Vol 12, No 1 (2014), Pagination: 1-15
ABSTRACT |  PDF Abstract Views: 130  |  PDF Views: 34
Impact of Corporate Announcements on Share Prices
Inderpal Singh, Kanika Khera
DOI:10.20968/rpm/2014/v12/i1/69791 ,  Vol 12, No 1 (2014), Pagination: 16-35
ABSTRACT |  PDF Abstract Views: 252  |  PDF Views: 22
Asymptotic Limit of Consumption and Threshold Level of Income with Reference to Indore City
Shubhangi Jore, R. C. Sharma
DOI:10.20968/rpm/2014/v12/i1/69991 ,  Vol 12, No 1 (2014), Pagination: 36-51
ABSTRACT |  PDF Abstract Views: 289  |  PDF Views: 21
Exploring Aspects of Brand Stretching : are Brand Extensions Success formulae
Ritu Talwar
DOI:10.20968/rpm/2014/v12/i1/70452 ,  Vol 12, No 1 (2014), Pagination: 52-58
ABSTRACT |  PDF Abstract Views: 246  |  PDF Views: 28
A Study of Impact of Sales Promotions on Brand Switching and Stock Piling Behavior of Consumers for Electronics & Apparels Industry
Prerna Garg, Amardeep Kaur
DOI:10.20968/rpm/2014/v12/i1/70453 ,  Vol 12, No 1 (2014), Pagination: 59-66
ABSTRACT |  PDF Abstract Views: 333  |  PDF Views: 39
Ambush Marketing : An Ensnare Approach
Nitin Singh
DOI:10.20968/rpm/2014/v12/i1/70454 ,  Vol 12, No 1 (2014), Pagination: 67-74
ABSTRACT |  PDF Abstract Views: 296  |  PDF Views: 20
A Study on Consumer Perception and Behavior of E-Tailing in Chennai City
S. Indirapriyadharshini, S. Suresh Kumar
DOI:10.20968/rpm/2014/v12/i1/70455 ,  Vol 12, No 1 (2014), Pagination: 75-90
ABSTRACT |  PDF Abstract Views: 356  |  PDF Views: 26
A Study on Relationship between Emotional Intelligence and Employee Performance in Indian IT Sector
K. P. Muhammad Abdul Rasheed
DOI:10.20968/rpm/2014/v12/i1/70456 ,  Vol 12, No 1 (2014), Pagination: 91-98
ABSTRACT |  PDF Abstract Views: 501  |  PDF Views: 46
Does Age impact Need Priorities?-Maslowian Perspective in an Industrial Set-Up
Sharda Gangwar, K. V. Padmaja, Sudeep Bhar
DOI:10.20968/rpm/2014/v12/i1/70731 ,  Vol 12, No 1 (2014), Pagination: 99-108
ABSTRACT |  PDF Abstract Views: 197  |  PDF Views: 23
Rural Preneurship : a Strategy for Stimulating Rural Development
Sapna Mathur, Nitin Tripathi
DOI:10.20968/rpm/2014/v12/i1/70732 ,  Vol 12, No 1 (2014), Pagination: 109-115
ABSTRACT |  PDF Abstract Views: 227  |  PDF Views: 38