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Competitiveness is inevitably becoming an instrument for nations to measure their socio-economic prowess and subsequently to position and re-position their brand equity in a globalizing society. This paper duly investigates the actionable concept of competitive advantage for the fast developing landscapes of the globe. India and United Arab Emirates (UAE) are the two nations, which the paper considers to examine. The analysis is being undertaken considering various bases including the organizational frameworks within them, the existing business environment and the regional geopolitical stability prevalent thereof. Both the economies are now becoming a lucrative hub for global investors; and the paper therefore, evaluates their contemporary competitive advantage across socio-economic pursuits and the new strategies they are/could be using to make a global repositioning of their brand. It must be noted that a nation's prosperity depends on its ability to compete strategically by enhancing its productivity to become still closer to self-sufficiency. A close observation and comparative analysis of both the countries, with reference to emerging industries, services sector, infrastructure development and other promising variables, are being duly made. Whereas services sector are on the boom inboth countries, the infrastructure, ranging from cosmopolitan cities of Mumbai to Dubai, is also not lagging behind. The organizations should shift their strategic paradigms to become more advantage-oriented, so that they can contribute to the brand repositioning of their nation. The paper also reviews literatures of contemporary themes and relevance and suggest some of the measures that could be undertaken by these nations, as a whole, to strengthen their repositioning strategy in this dynamic business order. It may be duly ascertained that organizations within these countries should try to establish a cohesive interface amongst them, and manage the industry dynamics to further the global repositioning imperatives being undertaken by their respective countries.
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