Review of Professional Management- A Journal of New Delhi Institute of Management

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The present study has been conducted in Salem district to appraise the level of strength and performance about the Uzhavar Sandhai (Farmers' Market). A sample of 200 respondents (100 Farmers and 100 Consumers) has been contacted for this purpose. It has brought to light the negative factors interfering with the smooth functioning of Uzhavar Sandhai (Farmers' Market). The study has proposed some valid measures for enabling Uzhavar Sandhai to operate more transparently. If these measures are implemented in true letters and sprits, there would be a spectacular growth of Uzhavar Sandhai (Farmers Market) in Tamil Nadu.
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