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Banerjee, Shibnath
- Impact of Consortium in Social Media on Businesses of Women Entrepreneurs During Covid 19 Lockdown: A Comparative Study in State of West Bengal
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1 Department of Management, Brainware University, Barasat, West Bengal, IN
2 Department of Management, Brainware University, Barasat, West Bengal
1 Department of Management, Brainware University, Barasat, West Bengal, IN
2 Department of Management, Brainware University, Barasat, West Bengal
Source
Parikalpana: KIIT Journal of Management, Vol 17, No 1 (2021), Pagination: 191-199Abstract
By the end of March 2020, offline businesses came to a standstill due to Covid 19 outbreak in India. Social media on the other hand, has helped in developing the concept of online businesses among its users. It has been observed that women entrepreneurs are playing a vital role in global economy. In this paper, we wish to investigate what women entrepreneurs responding about their concerned business performances during lockdown, with particular reference to users of Facebook business platform. We have performed a comparative analysis among those women entrepreneurs whoare using their personal timeline on Facebook for their businesses and those women entrepreneurswho are using consortium on Facebook. Our analysis has shown that consortium has offered moreoptions for the women entrepreneur than their personal networking during lockdown. Moreover, wehave observed that business outcome level in the consortium has been moderate.Keywords
Women Entrepreneur, Facebook, Consortium, Business Performance.Full Text
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