Parikalpana: KIIT Journal of Management

Abstract

History about Ashok Leyland (ALL):

Ashok ley land was set up in 1948 as Ashok Motors in collaboration with Austin Motor Co, England to assemble Austin cars, by Raghunandan Saran, whose son was Ashok. Production began in September 1949, at the factory situated at Ennore, north of Madras, and soon the first indigenously assembled A40 Austin car was rolled out, Later, in 1950 an agreement was reached with Leyland, UK getting sole rights to import, assemble and progressively make Leyland trucks for seven years. In 1955, the company was renamed Ashok Leyland with equity participation from Leyland Motors. It became famous for its double-decker buses (the first to make them) with 50% indigenous components. In 1970 it delivered1, 000 6x4 Hippo tipper trucks to the Indian Army and its design remains even today at the centre of Army trucks.

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