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Upadhyay, Hiteksha Joshi
- Determining Association between Age, Occupation and Usage of Online Banking Services among Customers
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1 NRIBM, GLS University, Ahmedabad, IN
1 NRIBM, GLS University, Ahmedabad, IN
Source
Parikalpana: KIIT Journal of Management, Vol 13, No 2 (2017), Pagination: 37-46Abstract
Banking is a customer oriented service industry, therefore the customer is the focus and customer services is the differentiating factors. Customer in India and specifically in urban area, no longer want to wait in long queues and spend hours in banking transection. So this paper shows awareness and perception of customers regarding SSBT (Self Service Banking Technology). To conduct this descriptive research, response of 300 respondents is take through questionnaire from Ahmedabad city. Analysis of respondent’s response done through SPSS software and chi square test is used to determine association.Keywords
Indian Banking Industry, SSBT, Satisfaction, Technology.Full Text
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