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Bisoyi, Bhubaneswari
- Green Marketing:Purchase Behaviour of Consumers’ for Eco-Friendly Products in Odisha
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Parikalpana: KIIT Journal of Management, Vol 15, No 1&2 (2019), Pagination: 246-247Abstract
Environmental protection has become a key concern worldwide. It is caused by the prevailing ecological diff iculties. The fundamental concept of green marketing has emerged from the point of distress developed due to ecological imbalance. The range of studies that have been included in green marketing is to design, modify, and transform products. This also includes modif ication in the production method, packaging process, and promotional activity to create environmental consciousness among consumers. The change in consumer preference for the eco-friendly product over a conventional product is due to environmental protection. These changes shall provide a healthy eco-friendly inclination.Full Text
- Impact of Digital Marketing on Customer Perception During Covid -19 (Omicron) Relating to Ease of Banking Transactions
Abstract Views :190 |
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Authors
Abhiraj Malia
1,
Prajnya Paramita Pradhan
2,
Biswajit Das
3,
Bhubaneswari Bisoyi
4,
Ipseeta Satpathy
5
Affiliations
1 Ph.D. Scholar, School of Management, KIIT University, Bhubaneswar, IN
2 Ph.D. Scholar, School of Management, KIIT University, Bhubaneswar,, IN
3 Professor, School of Management, KIIT University, Bhubaneswar, IN
4 Assistant Professor, Sri Sri University, Cuttack, IN
5 Senior Professor, School of Management, KIIT University, Bhubaneswar
1 Ph.D. Scholar, School of Management, KIIT University, Bhubaneswar, IN
2 Ph.D. Scholar, School of Management, KIIT University, Bhubaneswar,, IN
3 Professor, School of Management, KIIT University, Bhubaneswar, IN
4 Assistant Professor, Sri Sri University, Cuttack, IN
5 Senior Professor, School of Management, KIIT University, Bhubaneswar
Source
Parikalpana: KIIT Journal of Management, Vol 19, No 1 (2023), Pagination: 188-199Abstract
This research paper introspects to understand the impact of digital marketing on the banking sector based on customer perspectives of demographic factors about gender, age, and occupation. Due to the 3rd phase of Covid 19 (Omicron), the banking sector intensified and adopted digitalization for consumers in times of new normal. It adopted new developments to enhance the ease of accessibility, and to make it consumer-friendly. Because of the fear of the pandemic and its tragic consequences, it enabled in affecting the consumer’s perspective. The paper is an exploratory study conducted to know the impact of demographic factors on banking transactions based on the database collected from 100 consumers online; through a questionnaire; besides a few selected interviews. It adopted a mixed method to reach the conclusion by holding ANOVA tests. It identified that there is a significant difference between gender and mode of banking and there is a significant difference between age and post services facilities provided by the banks. The research was conducted in a limited period and conclusively resolved with the empirical findings.Keywords
Consumer Perception, Demography, Covid-19, Digital Marketing, BankingFull Text
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