Parikalpana: KIIT Journal of Management

Amrita Pani ¹, Biswajit Das ², Mahesh Sharma ¹

Affiliations
1 KIIT School of Management, Bhubaneswar, IN
2 KIIT School of Management, KIIT University, Bhubaneswar, IN

Abstract

Change is the only constant factor in the world. This statement applies to the changing dynamics of tourism and hospitality education in India; to generate employability of young mass in the global competitive scenario. 21^st century experiences a radical change in the fashion of education in the knowledge economy. In order to fulfil the required skill set and employability of the gennext youth in India present education system tries to patch up with the industry requirement. It plays a major role in reducing demand supply gap of employable youth and employability. Tourism industry is one of the most emerging sectors in India. Success of tourism and hospitality sector depends upon the skill set of the human resources; quality training & education shall generate real professionals in this sector. Tourism education is a special branch of education in India to train and nurture individual for providing world class hospitality services.

The main objective of this research paper is to focus on how education tries to fill up the requirement of tourism sector in India. This paper tries to evaluate various scopes and challenges for the education system in tourism and hospitality. It also proposes a multi-disciplinary education design for tourism education in India and highlights the changing role of tourism education in generating youth employability.

On the basis of secondary data analysis this study tries to examine the development of hospitality & tourism education in India. The study discusses the initiatives by the government for enhancing the youth employability in the tourism sector.

Keywords

Tourism Education, Design Thinking, Employability, Mass Oriented Teaching, Pedagogy.

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Amrita Pani

Abstract

In 21st century extremely competitive scenario, customer is the centre for each and every business transactions in any sector. In this cutthroat economy, it’s a difficult task for professionally managed service organizations to retain and sustain customers by providing services differentiation and innovative branding strategy. Specifically, in hospitality industry maintaining long-term relationships for retaining customers and expecting loyalty from them is very much difficult. It is a major task for today’s smart marketers and hoteliers to cater the diverse and specific needs of their customers in a very profitable and mutually satisf ied manner. Hence, it requires a comprehensive blending of marketing intelligence, innovative supply chain, and high standard of customer service. Through which a holistic marketing value can be delivered to gain competitive edge over the market rivals. Accordingly, relationship marketing plays a pivotal role in retaining prospective customers and providing them value augmentation through qualitative service delivery. Relationship marketing approach also helps service industry to create strong bonding with their prospective customers.

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