Parikalpana: KIIT Journal of Management

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Customer Satisfaction for Mobile Telecom Industry in Kolkata: A Survey Research


Affiliations
1 P.C. Mahalanabish School of Management, Hooghly, WB, 712139, India
 

Customer satisfaction is considered as an experience based assessment made by the customers of how far their expectations are fulfilled. Hence, the marketing strategies to deliver telecommunication services are so important because as soon as customers subscribe to a particular telecommunication provider, their long-term link with this provider is of greater importance to the success of the service provider. Main focus of this paper is study the customer satisfaction level in the Kolkata telecom circle.
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  • Customer Satisfaction for Mobile Telecom Industry in Kolkata: A Survey Research

Abstract Views: 231  |  PDF Views: 0

Authors

Bidyut Ghosh
P.C. Mahalanabish School of Management, Hooghly, WB, 712139, India

Abstract


Customer satisfaction is considered as an experience based assessment made by the customers of how far their expectations are fulfilled. Hence, the marketing strategies to deliver telecommunication services are so important because as soon as customers subscribe to a particular telecommunication provider, their long-term link with this provider is of greater importance to the success of the service provider. Main focus of this paper is study the customer satisfaction level in the Kolkata telecom circle.