Study on Cell Phone Feature Perception and Usage Behavior among Students

Dibyendu Choudhury; Sasmita Mishra; Katrina Savitskie

Study on Cell Phone Feature Perception and Usage Behavior among Students

Dibyendu Choudhury ¹, Sasmita Mishra ², Katrina Savitskie ³

Affiliations
1 National Institute For Micro, Small and Medium Enterprises (NIMSME), Hyderabad- AP 500045, India
2 KIIT School of Management, KIIT University, Bhubaneswar, Odisha, India
3 Department of Management and Marketing, Arkansas State University, 402b Business Building, P.O. Box 50, State University, AR 72467, United States

Abstract
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It is a study on the perception of consumers towards different features of cell phone and usage pattern. MBA students from Bhubaneswar and Kolkata had participated in the study. Exploratory factor analysis identified two dimensions of cell phone feature perception scale: "Communication" and "Entertainment". Eta tests revealed the perception of cell phone features did not differ significantly across different demographic groups. However, there was gender difference in the perception of "Entertainment" dimension of cell phone features. The study also presents the descriptive statistics of the usage patter of cell phones among students and provides a base for further studies in this area in India.