Table of Contents
Vol 8, No 1 (2013)
From the Editor
| From the Editor | ||
| M. S. Ranga Raju | ||
| Vol 8, No 1 (2013), Pagination: ii-ii | ||
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Abstract Views: 172 | PDF Views: 77 | |
Articles
| Bank Employees' Perception towards Management Commitment to Internal Service Quality in India-An Empirical Study | ||
| L. Shankari Parivallal | ||
| Vol 8, No 1 (2013), Pagination: 1-9 | ||
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Abstract Views: 257 | PDF Views: 103 | |
| Relationship between Personality Factors and Employee Engagement | ||
| Ridhi Arora, Bhavana Adhikari | ||
| Vol 8, No 1 (2013), Pagination: 10-18 | ||
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Abstract Views: 189 | PDF Views: 71 | |
| Socialization Tactics and New Entrants' Adjustments in the Information Technology Context | ||
| Harold Andrew Patrick, H. Saradha | ||
| Vol 8, No 1 (2013), Pagination: 19-28 | ||
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Abstract Views: 208 | PDF Views: 79 | |
| Strategic Resources and Sustainable Competitive Advantage for Cellular Mobile Operators | ||
| C. Somashekar, K. B. Kiran | ||
| Vol 8, No 1 (2013), Pagination: 29-46 | ||
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Abstract Views: 193 | PDF Views: 78 | |
| 3G Users Perception of Service Quality:Indian Perspective | ||
| Meghna Verma | ||
| Vol 8, No 1 (2013), Pagination: 47-58 | ||
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Abstract Views: 294 | PDF Views: 109 | |
Case Study
| "Got Milk?" - Cult Advertising or Failed Expenditure? | ||
| Subhadip Roy, Saurabh Bhattacharya | ||
| Vol 8, No 1 (2013), Pagination: 59-72 | ||
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Abstract Views: 209 | PDF Views: 94 | |
Book Review
| Best Practices for Equity Research Analysts | ||
| Anitha S. Yadav | ||
| Vol 8, No 1 (2013), Pagination: 73-74 | ||
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Abstract Views: 255 | PDF Views: 92 | |
| "Heart, Smarts, Guts and Luck"-What it Takes to be an Entrepreneur and Build A Great Business | ||
| Baisakhi Mitra Mustaphi | ||
| Vol 8, No 1 (2013), Pagination: 75-76 | ||
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Abstract Views: 182 | PDF Views: 79 | |