Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Social License to Operate as a Business Strategy


Affiliations
1 St. Edward's University, United States
     

   Subscribe/Renew Journal


Social License to Operate (SLO) can provide a strategy to understand the society and culture in which a company might wish to do business. Although the requirements of the company structure (corporate, private, or public) and governmental regulations must be met, they do not guarantee that a business will be successful operating in new territory. By aiming at a Social License to Operate granted from the stakeholders that are important to the business, a company can decrease the incidents of complaints to governments and even temporary shut-downs by the government. Social License to Operate is based on a United Nations initiative that required industries that operate in the territories of indigenous people to secure free, prior, and informed consent from those people, but is outside the legally granted right to operate a business. The paper considers stakeholder theory to determine who the stakeholders are that should be involved in granting a Social License to Operate. It then describes examples of the use of Social License to Operate in different countries by different companies. By gaining a license to operate from stakeholders, a company can create a level of trust on which to build partnerships and allow business decisions to be made more efficiently.

Keywords

Social License to Operate; Free, Prior, And Informed Consent, Business Strategy, Organization Culture, Corporate Social Responsibility.
Subscription Login to verify subscription
User
Notifications
Font Size


  • Asmus, Peter. 2009. “When it Comes to Water, can Corporations and Community Really Coexist?” Accessed August 15, 2011. http://peaceandjustice.org/article.php/20090820081745528
  • Cargill to Preview Palm Oil Suppliers' Sustainability Progress. 2010. GreenBiz. Accessed August 20, 2012. http://www.greenbiz.com/news/2010/07/08/cargill-review-palm-oil-supplierssustainability-progress#ixzz10TqqSsSG
  • Collier, Paul. 2007. The Bottom Billion: Why the Poorest Countries are Failing and What can be Done About It. Oxford, UK: Oxford University Press.
  • Cramer, Jacqueline. 2006. Corporate Social Responsibility and Globalization: An Action Plan for Business. Sheffield, UK: Greenleaf Publishing.
  • De Beers Risks Losing Social License to Operate in Canada. (2006). MAC: Mines and Communities. Accessed April 25, 2012. http://www.minesandcommunities.org/article.php?a=3965
  • Donaldson, Thomas, and Thomas W. Dunfee. 1999. Ties That Bind: A Social Contracts Approach to Business Ethics. Boston: Harvard Business School Press.
  • Donaldson, Thomas, and Lee E. Preston. 1995. “The Stakeholder Theory of the Corporation: Concepts, Evidence, and Implications.” Academy of Management Review 20, no 1. Accessed April 30, 2012. http://www.jstor.org/stable/258887
  • Earning a Social License to Operate: Lessons from Selected Industry Sectors. 2009. Final Report of the Social License Task Group Submitted to the Energy and Mines Ministers Conference. Accessed April 14, 2012. http://www.nrcan.gc.ca/smm-mms/poli-poli/colcol/2009/slgt-report-eng.pdf
  • Engardio, Pete. 2007. “Beyond the Green Corporation.” BusinessWeek. Accessed May 30, 2011. http://www.businessweek.com/magazine/content/07_05/b4019001.htm
  • Foxconn Workers in China say ‘Meaningless’ Life Sparks Suicides. 2010. Bloomberg BusinessWeek. Accessed May 30, 2012. http://www.bloomberg.com/news/2010-06-02/foxconn-workers-in-china-say-meaningless-life-monotony-spark-suicides.html
  • Global Reporting Initiative. 2009. “Sustainability Reporting Guidelines.” Accessed May 30, 2012. http://www.globalreporting.org/NR/rdonlyres/ED9E9B36-AB54-4DE1-BFF2-5F735235CA44/0/G3_GuidelinesENU.pdf
  • Holme, Richard, and Phil Watts. 2000. “Making Good Business Sense.” World Business Council for Sustainable Development. Accessed July 10, 2012. http://www.inggroup.com.au/pdf/csr2000.pdf
  • Indigenous Peoples Solidarity Movement Ottawa. 2013. Attawapiskat First Nation. Accessed June 10, 2011. http://ipsmo.wordpress.com/attawapiskat-first-nation/
  • Keys, Tracey, Thomas Malnight, and Kees van der Graaff. 2009. “Making the Most of Corporate Social Responsibility.” McKinsey Quarterly. Accessed August 9, 2011. http://www.mckinseyquarterly.com/Making_the_most_of_corporate_social_responsibility_2479
  • Khanna, Tarun. 2006. “At Home, It‘s Not Just Profits That Matter.” International Herald Tribune. Accessed August 10, 2011. http://www.iht.com/articles/2006/02/21/opinion/edkhanna.php
  • Knight, Rory F., and Deborah J. Pretty. (1995). The Impact of Catastrophes on Shareholder Value. The Oxford Executive Research Briefings.
  • Kurlander, Lawrence T. 2001. “Newmont Mining: The Social License to Operate.” Accessed August 10, 2011. http://www.ucdenver.edu/academics/InternationalPrograms/CIBER/GlobalForumReports/Documents/Newmont_Mining_Social_License.pdf
  • Lacy, Peter, Tim Cooper, Rob Hayward, and Lisa Neuberger. 2010. “A New Era of Sustainability.” Accenture. Accessed June 15, 2012. http://www.unglobalcompact.org/docs/news_events/8.1/UNGC_Accenture_CEO_Study_2010.pdf
  • Mendonca, Larry, and Matt Miller. 2007. “Exploring Business’ Social Contract: An Interview with Daniel Yankelovich.” The McKinsey Quarterly. Accessed May 21, 2012. http://www.mckinsey.it/storage/first/uploadfile/attach/139782/file/exbu07.pdf
  • Nestle Corporation. 2010. “Nestle Chairman Calls for a Moratorium on Deforestation.” Accessed February 18, 2012. http://www.nestle.com/MediaCenter/NewsandFeatures/AllNewsFeatures/Nestle_ chairman_calls_for_a_moratorium_on_deforestation.htm
  • O'Keefe, Terrance. 2009. “Social License Provides Freedom to Operate.” WattPoultry, USA. Accessed June 30, 2011. http://www.wattpoultry.com/license.aspx
  • Orangutan Plight Protest at Nestle in York and Croydon. 2010. BBC News. Accessed August 15, 2012. http://news.bbc.co.uk/2/hi/uk_news/england/8572062.stm
  • Passariello, Cristina. 2013. “Retailers Speed up Bangladesh Rules.” The Wall Street Journal. B1.
  • Porter, Michael, and Mark Kramer. 2006. “Strategy and Society: The Link Between Competitive Advantage and Corporate Social Responsibility.” Harvard Business Review 84, no 12. 78-92.
  • Post, James E., Lee E. Preston, and Sybille Sachs. 2002. Redefining the Corporation: Stakeholder Management and Organizational Wealth. Stanford, CA: Stanford University Press.
  • Slack, Keith. 2008. “Corporate Social License and Community Consent. Policy Innovations.” Carnegie Council. Accessed August 10, 2011. http://www.policyinnovations.org/ideas/commentary/data/000094/:pf_printable
  • Social License to Operate. 2006. Norman B. Keevil Institute of Mining Engineering at the University of British Columbia. Accessed July 10, 2011. http://www.mining.ubc.ca/SocialLicense.html
  • Steel, Emily. 2010. “Nestle Takes a Beating on Social-Media Sites.” The Wall Street Journal. Accessed August 12, 2012. http://online.wsj.com/article/SB10001424052702304434404575149883850508158.html
  • Terry-Cobo, Sarah. 2009. “Cadbury Pulls Palm Oil From Formula for Dairy Milk Bars.” GreenBiz. Accessed November 18, 2012. http://www.greenbiz.com/news/2009/08/17/cadbury-pulls-palm-oil-formula-dairy-milk-bars#ixzz0t7sXpbcX
  • The Ethical Funds Company. 2009. “Learn the Lingo.” Accessed November 10, 2011. https://www.ethicalfunds.com/en/Investor/ChangingTheWorld/AboutSRI/Pages/LearnTheLingo.aspx
  • The McKinsey Global Survey of Business Executives: Business and Society. 2006. The McKinsey Quarterly: The Online Journal of McKinsey and Co. Accessed August 10, 2011. http://www.mckinseyquarterly.com/article_page.aspx?L2=39&L3=29&ar=1741
  • The Roundtable on Sustainable Palm Oil. 2010. “Why RSPO certification?” Accessed September 22, 2012. http://www.rspo.org/en/why_rspo_certification
  • Thomson, Ian, and Robert Boutilier. n.d.. “The Social License to Operate.” Accessed September 22, 2012. http://socialicense.com/
  • UN Permanent Forum on Indigenous Issues. 2007. “United Nations Declaration on the Rights of
  • Indigenous Peoples.” Accessed September 25, 2012. http://www.un.org/esa/socdev/unpfii/en/declaration.html
  • United Nations. 2000. “United Nations Declaration on the Rights of Indigenous Peoples.” Accessed September 27, 2012. http://www.un.org/esa/socdev/unpfii/documents/DRIPS_en.pdf
  • Williams, Peter, Alison Gill, and Ian Ponsford. 2007. “Corporate Social Responsibility at Tourism Destinations: Toward a Social License to Operate.” Tourism Review International. Accessed September 22, 2012. http://www.ingentaconnect.com/content/cog/tri/2007/00000011/00000002/art00005
  • World Resources Institute. 2009. “The Case Studies.” Accessed October 20, 2012. http://www.wri.org/publication/content/7802
  • WWF to Grade Palm Oil Buyers. 2009. World Wildlife Fund. Accessed May 20, 2012. http://wwf.panda.org/wwf_news/?163902/WWF-to-grade-palm-oil-buyers

Abstract Views: 229

PDF Views: 0




  • Social License to Operate as a Business Strategy

Abstract Views: 229  |  PDF Views: 0

Authors

Kathleen Wilburn
St. Edward's University, United States
Ralph Wilburn
St. Edward's University, United States

Abstract


Social License to Operate (SLO) can provide a strategy to understand the society and culture in which a company might wish to do business. Although the requirements of the company structure (corporate, private, or public) and governmental regulations must be met, they do not guarantee that a business will be successful operating in new territory. By aiming at a Social License to Operate granted from the stakeholders that are important to the business, a company can decrease the incidents of complaints to governments and even temporary shut-downs by the government. Social License to Operate is based on a United Nations initiative that required industries that operate in the territories of indigenous people to secure free, prior, and informed consent from those people, but is outside the legally granted right to operate a business. The paper considers stakeholder theory to determine who the stakeholders are that should be involved in granting a Social License to Operate. It then describes examples of the use of Social License to Operate in different countries by different companies. By gaining a license to operate from stakeholders, a company can create a level of trust on which to build partnerships and allow business decisions to be made more efficiently.

Keywords


Social License to Operate; Free, Prior, And Informed Consent, Business Strategy, Organization Culture, Corporate Social Responsibility.

References