MERI-Journal of Management & IT

Samarth Singh ¹, Maitri ¹

Affiliations
1 MERI, New Delhi, IN

Abstract

Paradigm has shifted from brick to clicks on the learning portals.Erik Duval in 2012 has proposed the definition "learning analytics is about collecting traces that learners leave behind and using those traces to improve learning".The 2016 Horizon Report describes learning analytics as "an educational application of web analytics aimed at learner profiling, a process of gathering and analyzing details of individual student interactions in online learning activities. The NMC Horizon Report: 2013 Higher Education Edition identifies learning analytics as a key technology for the higher education sector which has an expected time-to-adoption horizon or two to three years. The report suggests that "Learning analytics, in many ways, is "big data," applied to education. The term owes its beginnings to data mining efforts in the commercial sector that used analysis of consumer activities to identify consumer trends."The current interest in learning analytics reflects wider interests in "Big Data" and Educational Data Mining (EDM). "Learning analytics is the use of intelligent data, learner-produced data, and analysis models to discover information and social connections for predicting and advising people's learning." (Siemens, George, 2010).This paper has presented conceptual basics about learning analytics and its associated constructs.

Keywords

Big Data, Content Management System, Educational Data Mining, Learning Analytics, Virtual Learning Environment.

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Samarth Singh ¹, I. B. Singh ²

Affiliations
1 NIU, IN
2 Jaipuria Institute of Management, IN

Abstract

Organised Retailers across the world are facing tough competition among themselves and from online retailers .They are witnessing customers movement from one retail format to other and thus finding it hard to sustain . They want to have a better connect and be the preferred destination which requires at the beginning to understand which is shoppers favourite destination so that strategies could be developed accordingly. This paper is an empirical research on five hundred Shoppers to study their preferences of organized retail formats in Delhi. Results show that speciality stores along with hypermarkets are the favourite retail formats for shoppers in Delhi.

Keywords

Shopper, Retail, Retail Formats.

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Samarth Singh ¹, Sumit Chauhan ²

Affiliations
1 NIU, IN
2 MERI, IN

Abstract

Over the last years, online tools such as blogs, wikis, online communities and virtual worlds, commonly referred to as Social Media have drastically revolutionized the traditional marketing approaches of retailer. Social media has revolutionized the relationships retailers have with consumers. This article describes the elements of social media applications and effects of Social Media on the consumer decision-making process.

Keywords

Social Media, Consumer, Decision Making.

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Samarth Singh ¹, I. B. Singh ²

Affiliations
1 NIU, IN
2 Jaipuria Institute of Management, IN

Abstract

Retailers across the world want to be the most favoured destination for shopping. They want an emotional connect as a brand with shoppers. Developing better brand connect requires retailers to understand shoppers preferences for various product and store related attributes. This paper is an empirical research on hundred Shoppers to study their preferences for product and store related attributes for organized retail in Delhi. The study also studies the differences in the preferences among male and female shoppers in order to have better Brand connect as Retail organization.

Keywords

Shopper, Retail, Branding, Store Attributes, Product Attributes.

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