MERI-Journal of Management & IT

Samarth Singh ¹, I. B. Singh ²

Affiliations
1 NIU, IN
2 Jaipuria Institute of Management, IN

Abstract

Organised Retailers across the world are facing tough competition among themselves and from online retailers .They are witnessing customers movement from one retail format to other and thus finding it hard to sustain . They want to have a better connect and be the preferred destination which requires at the beginning to understand which is shoppers favourite destination so that strategies could be developed accordingly. This paper is an empirical research on five hundred Shoppers to study their preferences of organized retail formats in Delhi. Results show that speciality stores along with hypermarkets are the favourite retail formats for shoppers in Delhi.

Keywords

Shopper, Retail, Retail Formats.

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Samarth Singh ¹, I. B. Singh ²

Affiliations
1 NIU, IN
2 Jaipuria Institute of Management, IN

Abstract

Retailers across the world want to be the most favoured destination for shopping. They want an emotional connect as a brand with shoppers. Developing better brand connect requires retailers to understand shoppers preferences for various product and store related attributes. This paper is an empirical research on hundred Shoppers to study their preferences for product and store related attributes for organized retail in Delhi. The study also studies the differences in the preferences among male and female shoppers in order to have better Brand connect as Retail organization.

Keywords

Shopper, Retail, Branding, Store Attributes, Product Attributes.

Full Text