MERI-Journal of Management & IT

Deepshikha Kalra ¹

Affiliations
1 MERI, IN

Abstract

Branding of public policy is a challenging task in a country with diversified culture like India.RecentlyOne can witness a major change in Government Public policy initiatives in terms of branding as now most of them have a unique logo, name and even a brand ambassador. Where a citizen/consumer is looking at these initiatives in terms of brand as promise rather than brand as differentiation. Hence there is a need to investigate this further. This paper evaluates various branding strategies the public organizations can use to match their policy products with citizens need , building their trust, generating positive attitude&finally to create public connect with special reference to governments health insurance policy Rashtriya Swasthya Bima Yojana( RSBY) launched in April,2008.

Keywords

Branding, Consumer Trust, Rashtriya Swasthya Bima Yojana(RSBY) Public Policy.

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Pooja Kapoor ¹, Deepshikha Kalra ²

Affiliations
1 Guru Gobind Singh Indraprastha University, New Delhi, IN
2 MERI, IN

Abstract

A cryptographic digital currency, which has gained substantial popularity worldwide is Bitcoin. The competition among cryptocurrencies, legal and regulatory framework of Bitcoin and its possible future have been studied and discussed in this paper where different variables identified by different authors which are affecting the competition. Aspect of regulatory framework and the possible future of Bitcoin across the globe is discussed along with the limitations that Bitcoin has.

Keywords

Bitcoin, Blockchain, Cryptocurrencies.

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Deepshikha Kalra ¹, Vinod Kumar Bishnoi ¹

Affiliations
1 Haryana School of Business, GJUS&T, Hisar, IN

Abstract

Branding of public policy is a challenging task in a country with diversified culture like India. Recently one can witness a major change in Government Public policy initiatives in terms of branding as now most of them have a unique logo, name and even a brand ambassador. Where a citizen/consumer is looking at these initiatives in terms of brand as promise rather than brand as differentiation. Hence there is a need to investigate this further. This paper evaluates various branding strategies the public organizations can use to match their policy products with citizens need, building their trust, generating positive attitude & finally to create public connect with special reference to governments health insurance policy Rashtriya Swasthya Bima Yojana(RSBY) launched in April, 2008.

Keywords

Branding, Consumer Trust, Rashtriya Swasthya Bima Yojana (RSBY), Public Policy.

Full Text