MERI-Journal of Management & IT

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Shoppers Preference of Organised Retail formats in Delhi


Affiliations
1 NIU, India
2 Jaipuria Institute of Management, India
     

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Organised Retailers across the world are facing tough competition among themselves and from online retailers .They are witnessing customers movement from one retail format to other and thus finding it hard to sustain . They want to have a better connect and be the preferred destination which requires at the beginning to understand which is shoppers favourite destination so that strategies could be developed accordingly. This paper is an empirical research on five hundred Shoppers to study their preferences of organized retail formats in Delhi. Results show that speciality stores along with hypermarkets are the favourite retail formats for shoppers in Delhi.

Keywords

Shopper, Retail, Retail Formats.
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  • Shoppers Preference of Organised Retail formats in Delhi

Abstract Views: 171  |  PDF Views: 4

Authors

Samarth Singh
NIU, India
I. B. Singh
Jaipuria Institute of Management, India

Abstract


Organised Retailers across the world are facing tough competition among themselves and from online retailers .They are witnessing customers movement from one retail format to other and thus finding it hard to sustain . They want to have a better connect and be the preferred destination which requires at the beginning to understand which is shoppers favourite destination so that strategies could be developed accordingly. This paper is an empirical research on five hundred Shoppers to study their preferences of organized retail formats in Delhi. Results show that speciality stores along with hypermarkets are the favourite retail formats for shoppers in Delhi.

Keywords


Shopper, Retail, Retail Formats.

References