Management Dynamics

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Avina Sports:A Case Study of Organic Growth


Affiliations
1 Poornima University, Jaipur, India
2 Institute of Management Studies, Chandigarh, India
3 Lovely Professional University, Punjab, India
 

The global market for sports was worth between $600-$700 billion. Significant growth prospects in the market were expected because of Socio Political changes, commercialization of sports in developing nations and increased competitiveness.

Indian Sports Goods Industry had a century old history and it prospered due to the skills and expertise of its workforce. The world of sports goods complement the passion India has for sports. The Indian market for sports goods was valued at US$ 2 billion in 2012-13 and estimated to reach over US$ 4 billion by 2018.

In 2014–15, the UK, the US, the UAE, Australia, South Africa and Germany were the major export markets for Indian sports goods. France, Poland, the Netherlands, Canada, Belgium, New Zealand and Italy were emerging export destinations.

Avina Sports, a dedicated provider of sports goods, equipments, material to Indian sports players was a part of A & S Group. The annual turnover of A & S Group was approximately Rs. 250 Crores and projected sales turn-over of Avina Sports only for 2017-2018 was about 180 crores.

Avina Sports was one of the fastest growing brands having its presence in all the states of India. It had efficient distribution networks across India. It had planned and achieved organic growth.  


Keywords

Global Market, Sports Goods, Export Markets, Efficient Distribution, Organic Growth.
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Abstract Views: 299

PDF Views: 197




  • Avina Sports:A Case Study of Organic Growth

Abstract Views: 299  |  PDF Views: 197

Authors

Mahesh Chandra Joshi
Poornima University, Jaipur, India
Jagdeep Singh
Institute of Management Studies, Chandigarh, India
Amit Kakkar
Lovely Professional University, Punjab, India
Jasneet Kaur
Lovely Professional University, Punjab, India
Mukta Kukreja
Lovely Professional University, Punjab, India

Abstract


The global market for sports was worth between $600-$700 billion. Significant growth prospects in the market were expected because of Socio Political changes, commercialization of sports in developing nations and increased competitiveness.

Indian Sports Goods Industry had a century old history and it prospered due to the skills and expertise of its workforce. The world of sports goods complement the passion India has for sports. The Indian market for sports goods was valued at US$ 2 billion in 2012-13 and estimated to reach over US$ 4 billion by 2018.

In 2014–15, the UK, the US, the UAE, Australia, South Africa and Germany were the major export markets for Indian sports goods. France, Poland, the Netherlands, Canada, Belgium, New Zealand and Italy were emerging export destinations.

Avina Sports, a dedicated provider of sports goods, equipments, material to Indian sports players was a part of A & S Group. The annual turnover of A & S Group was approximately Rs. 250 Crores and projected sales turn-over of Avina Sports only for 2017-2018 was about 180 crores.

Avina Sports was one of the fastest growing brands having its presence in all the states of India. It had efficient distribution networks across India. It had planned and achieved organic growth.  


Keywords


Global Market, Sports Goods, Export Markets, Efficient Distribution, Organic Growth.

References