Abstract
The knowledge of internet among people and introduction of devices such as laptops, smart phones, tablets etc, is increasing with period of time which increases the use of online shopping. The online buying and selling depend on various factors. Purpose of this research paper is to understand the factors influencing behaviour of online buying and selling of Z- generation (between 17-20 years) in MIT campus, Kothrud, Pune. The research design is descriptive and qualitative. The objective of the research is to understand the association between the dependent and independent variables like gender, age, family background and buying patterns of the students.
An actual survey is administered over 100 students of graduation through random sampling method. Chi square test is used for hypothesis testing leading to the findings. The findings have implications on the buying pattern, expenditure, risk factors and the mode used for online shopping.
