Journal of Pharmaceutical Research

The PDF file you selected should load here if your Web browser has a PDF reader plug-in installed (for example, a recent version of Adobe Acrobat Reader).

If you would like more information about how to print, save, and work with PDFs, Highwire Press provides a helpful Frequently Asked Questions about PDFs.

Alternatively, you can download the PDF file directly to your computer, from where it can be opened using a PDF reader. To download the PDF, click the Download link above.

Fullscreen Fullscreen Off


Trade names of medicine in India are coined irrationally without any bearing and any relevance to the therapeutic class, molecule or disease for which it is to be used. This has developed into a therapeutic complexity, which is confusing to health care professionals. The study measured the extent of irrational naming practice of branded medicine in India and highlights the possibility of Look alike and Sound Alike (LASA) drugs leading to confusion by classifying the drug names on the basis of generic category. The study tries to quantify the extent of irrational naming practice of branded medicines by classifying branded medicine names into irrational and rational category. If the trade names of drugs had any bearing related to the therapeutic class, molecule or disease for which it is used, it is classified all together in rational category. Any trade name of drug which didn't meet these criteria is classified into irrational category. The result was measured and the percentages of irrelevant brand names were found to be 82%. LASAbranded drugs were categorized on basis of generic name to highlight the extent of confusing medicine names in the Indian pharmaceutical market.

Keywords

LASA, Branded Medicines, Irrational Drug Names, Confusing Drug Names.
User
Notifications
Font Size