Journal of Ecophysiology and Occupational Health

Open Access Open Access  Restricted Access Subscription Access

Modeling Business Performance Using Marketing Capabilities and Competitive Strategies of Iranian Telecom Industry


Affiliations
1 Department of Management, Sanandaj Branch, Islamic Azad University, Sanandaj, Iran, Islamic Republic of
 

The overall purpose of this study was the modeling of the structural relationships between marketing capabilities, competitive strategy and business performance in the Huawei Iranians service telecom industry. Instruments for gathering data needed is used to analyze the hypothesis of the present study was a questionnaire, that standard questionnaire was used to measure variables. The sample of the study included all employees of Huawei service units Iranians are formed. Using a sample of 318 subjects was selected randomly. Cronbach’s alpha was used to determine the reliability of the results show the power of research tools for gathering information was provided. For statistical analysis, descriptive and inferential statistical methods were used. The data in SPSS software and statistical tests applied Lisrel with respect to this research, were analyzed. The results indicate that all hypotheses were confirmed in the study are significant. Finally, at the end of proposals to strengthen the relationships between variables is expressed.

Keywords

Business Performance, Competitive Strategy, Huawei Technologies Services Iranian Company, Market Orientation.
User
Notifications
Font Size


  • Awwad M. S., and Agti, D. A. M. (2011) The Impact of Internal Marketing on Commercial Banks’ Market Orientation. International Journal of Bank Marketing, 29, 308-332.

  • Cadogan, J. W., Diamantopoulos, A., and Siguaw, J. A.(2002). Export Market-Oriented Activities: Their Antecedents and Performance Consequences.Journal of International Business Studies, 33, 615–626.

  • Deshpande´, R. J. Farley, J. U. and Webster, F.E. Jr (1993) “Corporate Culture, Customer Orientation and Innovativeness in Japanese Firms: A Quadratic Analysis”, Journal of Marketing, 57, 23-37.

  • Jaffer, S. (2012), To Evaluate the Impact of Market Orientation on Business Performance in Iran Khodro, Master’s Thesis, Field Executive Management, PNU.

  • Ketchen, D. J., Jr., Hult, G. T. M., and Slater, S. F. (2007).Toward Greater Understanding of Market Orientation and the Resourcebased View. Strategic Management Journal, 28, 961–964.

  • Narver, J.C., and Slater, S.F.(1990) “The Effect of a Market Orientation on Business Profitability,” Journal of Marketing, 54, 20-36.

  • Nourallahi. Somaye, Kafashpour, Azar, Hadadian. Aliereza, (2013), “The Effect of Marketing Capabilities on Market Performance Through Variable Creating Superior Value for Customers in the Food Industry Toos Industrial Estate”, Mashhad, The National Conference of Modern Management, Golestan, Gorgan.

  • Schalk. A. and Gudlaugsson. (2008) . Market Orientation in Banking. Institute of Business Research. Unpublished.

  • Vazyfedoost. Hossain, Hajlo. Mohammad Hossain, Nazarpour.Faride, (2013), “Evaluate the Impact of the Introduction of the Porter’s Competitive Strategies to Meet the Needs of Corporate Clients Petrochemical Market Orientation”, Organizational Culture Management, 11.

  • Vehabzade. Shadan, Alipour. Zahra, Moghbalan. Mo hammad Hassan, (2012), “Examine the Role of Market Orientation on the Performance of the International Bank Mellat”, Journal of Management, 9.


Abstract Views: 301

PDF Views: 107




  • Modeling Business Performance Using Marketing Capabilities and Competitive Strategies of Iranian Telecom Industry

Abstract Views: 301  |  PDF Views: 107

Authors

Hawre Kohzadi
Department of Management, Sanandaj Branch, Islamic Azad University, Sanandaj, Iran, Islamic Republic of
Saman Sheikhesmaeili
Department of Management, Sanandaj Branch, Islamic Azad University, Sanandaj, Iran, Islamic Republic of

Abstract


The overall purpose of this study was the modeling of the structural relationships between marketing capabilities, competitive strategy and business performance in the Huawei Iranians service telecom industry. Instruments for gathering data needed is used to analyze the hypothesis of the present study was a questionnaire, that standard questionnaire was used to measure variables. The sample of the study included all employees of Huawei service units Iranians are formed. Using a sample of 318 subjects was selected randomly. Cronbach’s alpha was used to determine the reliability of the results show the power of research tools for gathering information was provided. For statistical analysis, descriptive and inferential statistical methods were used. The data in SPSS software and statistical tests applied Lisrel with respect to this research, were analyzed. The results indicate that all hypotheses were confirmed in the study are significant. Finally, at the end of proposals to strengthen the relationships between variables is expressed.

Keywords


Business Performance, Competitive Strategy, Huawei Technologies Services Iranian Company, Market Orientation.

References





DOI: https://doi.org/10.18311/jeoh%2F2016%2F14751