Vol 4, No 0 (2012)

Table of Contents

Vol 4, No 0 (2012)

Editorial

Editorial
 Vol 4, No 0 (2012), Pagination: i-ii
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Perspectives

Basis of Leadership - Character or Conscience ?
Francis Sequeira
 Vol 4, No 0 (2012), Pagination: 1-4
ABSTRACT |  PDF Abstract Views: 171  |  PDF Views: 101
Will Soft Power Propel India to High Table
Amogh Deo
 Vol 4, No 0 (2012), Pagination: 5-6
ABSTRACT |  PDF Abstract Views: 159  |  PDF Views: 101

Case Study

‘Vijeta - The Victorious’
B. R. Londhe, Prajakta Kanegaonkar, Priyanka Tupe, Radhika Ingale, Trupti Bhosale
 Vol 4, No 0 (2012), Pagination: 7-8
ABSTRACT |  PDF Abstract Views: 180  |  PDF Views: 100

Book Review

Emerging India:Economics, Politics and Reforms
Bimal Jalan
 Vol 4, No 0 (2012), Pagination: 9-9
ABSTRACT |  PDF Abstract Views: 147  |  PDF Views: 81

Research Papers

ECOVATION-Innovation for BOP Markets
B. R. Londhe
 Vol 4, No 0 (2012), Pagination: 11-15
ABSTRACT |  PDF Abstract Views: 172  |  PDF Views: 112

Entrepreneurship

Establishing Relationships that Strengthen the Business Incubator and Services Rendered to Businesses
Pravin Kumar Bhoyar, Asha Nagendra
 Vol 4, No 0 (2012), Pagination: 17-19
ABSTRACT |  PDF Abstract Views: 163  |  PDF Views: 100

Finance

Mobile Banking:An Asset to Banks
Gauri Prabhu
 Vol 4, No 0 (2012), Pagination: 21-24
ABSTRACT |  PDF Abstract Views: 166  |  PDF Views: 104

HRM

Gaining Customer Satisfaction through Frontline Employee Orientation:A Customer-Centric Approach
Sapna Choraria, Shrabani Balaram Bhattacharjee
 Vol 4, No 0 (2012), Pagination: 26-34
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The Leadership Traits Admired by the Young Generation
Dharmesh K. Mishra
 Vol 4, No 0 (2012), Pagination: 35-44
ABSTRACT |  PDF Abstract Views: 179  |  PDF Views: 149
Listening to Trainers:Implications for Banking Sector in Modern Times
Athar Mahmood
 Vol 4, No 0 (2012), Pagination: 45-49
ABSTRACT |  PDF Abstract Views: 163  |  PDF Views: 98

Marketing

Feasibility of Green Marketing in the Women Cosmetics Industry
Surya Rashmi Rawat
 Vol 4, No 0 (2012), Pagination: 51-56
ABSTRACT |  PDF Abstract Views: 174  |  PDF Views: 142
Measuring Customer Relationship Management and Service Quality in the A-Class Hotels in Jammu
Bindya Kohli, Suvidha Khanna
 Vol 4, No 0 (2012), Pagination: 57-67
ABSTRACT |  PDF Abstract Views: 162  |  PDF Views: 238
Empirical Study on Influence of Store Brand Personality on Consumer Choice of Store across Organized Retail Formats in Pune
Komal Chopra
 Vol 4, No 0 (2012), Pagination: 68-73
ABSTRACT |  PDF Abstract Views: 159  |  PDF Views: 94
Sensory Marketing in Retail: Why Not All Five?
Mukta Srivastava, Gunjan Singh
 Vol 4, No 0 (2012), Pagination: 74-78
ABSTRACT |  PDF Abstract Views: 158  |  PDF Views: 102

Student Managers' Papers

Analysis and Optimization of Automobiles Using TOPSIS Method (A Case Study)
R. H. Sasi Kumar, R. Vinoth Kumar, R. Vivek, S. Zameem Ahmed
 Vol 4, No 0 (2012), Pagination: 80-83
ABSTRACT |  PDF Abstract Views: 182  |  PDF Views: 114
Title:2020-India at the Fulcrum of Digital Age
Gaurav Shrivastav
 Vol 4, No 0 (2012), Pagination: 84-96
ABSTRACT |  PDF Abstract Views: 141  |  PDF Views: 103