Table of Contents
Vol 4, No 0 (2012)
Editorial
Perspectives
| Basis of Leadership - Character or Conscience ? | ||
| Francis Sequeira | ||
| Vol 4, No 0 (2012), Pagination: 1-4 | ||
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Abstract Views: 171 | PDF Views: 101 | |
| Will Soft Power Propel India to High Table | ||
| Amogh Deo | ||
| Vol 4, No 0 (2012), Pagination: 5-6 | ||
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Abstract Views: 159 | PDF Views: 101 | |
Case Study
| ‘Vijeta - The Victorious’ | ||
| B. R. Londhe, Prajakta Kanegaonkar, Priyanka Tupe, Radhika Ingale, Trupti Bhosale | ||
| Vol 4, No 0 (2012), Pagination: 7-8 | ||
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Abstract Views: 180 | PDF Views: 100 | |
Book Review
| Emerging India:Economics, Politics and Reforms | ||
| Bimal Jalan | ||
| Vol 4, No 0 (2012), Pagination: 9-9 | ||
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Abstract Views: 147 | PDF Views: 81 | |
Research Papers
| ECOVATION-Innovation for BOP Markets | ||
| B. R. Londhe | ||
| Vol 4, No 0 (2012), Pagination: 11-15 | ||
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Abstract Views: 173 | PDF Views: 112 | |
Entrepreneurship
| Establishing Relationships that Strengthen the Business Incubator and Services Rendered to Businesses | ||
| Pravin Kumar Bhoyar, Asha Nagendra | ||
| Vol 4, No 0 (2012), Pagination: 17-19 | ||
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Abstract Views: 164 | PDF Views: 101 | |
Finance
| Mobile Banking:An Asset to Banks | ||
| Gauri Prabhu | ||
| Vol 4, No 0 (2012), Pagination: 21-24 | ||
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Abstract Views: 166 | PDF Views: 104 | |
HRM
| Gaining Customer Satisfaction through Frontline Employee Orientation:A Customer-Centric Approach | ||
| Sapna Choraria, Shrabani Balaram Bhattacharjee | ||
| Vol 4, No 0 (2012), Pagination: 26-34 | ||
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Abstract Views: 174 | PDF Views: 118 | |
| The Leadership Traits Admired by the Young Generation | ||
| Dharmesh K. Mishra | ||
| Vol 4, No 0 (2012), Pagination: 35-44 | ||
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Abstract Views: 179 | PDF Views: 149 | |
| Listening to Trainers:Implications for Banking Sector in Modern Times | ||
| Athar Mahmood | ||
| Vol 4, No 0 (2012), Pagination: 45-49 | ||
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Abstract Views: 164 | PDF Views: 98 | |
Marketing
| Feasibility of Green Marketing in the Women Cosmetics Industry | ||
| Surya Rashmi Rawat | ||
| Vol 4, No 0 (2012), Pagination: 51-56 | ||
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Abstract Views: 174 | PDF Views: 143 | |
| Measuring Customer Relationship Management and Service Quality in the A-Class Hotels in Jammu | ||
| Bindya Kohli, Suvidha Khanna | ||
| Vol 4, No 0 (2012), Pagination: 57-67 | ||
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Abstract Views: 162 | PDF Views: 238 | |
| Empirical Study on Influence of Store Brand Personality on Consumer Choice of Store across Organized Retail Formats in Pune | ||
| Komal Chopra | ||
| Vol 4, No 0 (2012), Pagination: 68-73 | ||
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Abstract Views: 160 | PDF Views: 95 | |
| Sensory Marketing in Retail: Why Not All Five? | ||
| Mukta Srivastava, Gunjan Singh | ||
| Vol 4, No 0 (2012), Pagination: 74-78 | ||
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Abstract Views: 158 | PDF Views: 102 | |
Student Managers' Papers
| Analysis and Optimization of Automobiles Using TOPSIS Method (A Case Study) | ||
| R. H. Sasi Kumar, R. Vinoth Kumar, R. Vivek, S. Zameem Ahmed | ||
| Vol 4, No 0 (2012), Pagination: 80-83 | ||
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Abstract Views: 184 | PDF Views: 115 | |
| Title:2020-India at the Fulcrum of Digital Age | ||
| Gaurav Shrivastav | ||
| Vol 4, No 0 (2012), Pagination: 84-96 | ||
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Abstract Views: 142 | PDF Views: 103 | |