International Research Journal of Agricultural Economics and Statistics

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Marketing Efficiency of Mango in South Konkan Region


Affiliations
1 Department of Agricultural Economics, College of Agriculture, Dapoli (M.S.), India
2 Department of Agricultural Economics, Dr. B.S. Konkan Krishi Vidyapeeth, Dapoli (M.S.), India
     

   Subscribe/Renew Journal


An attempt has been made to study the price spread, marketing efficiency and constraints in marketing of mango in South Konkan region of Maharashtra. Primary data were collected from various stakeholders constituting 100 farmers and 50 intermediaries in various channels. Five marketing channels of Alphonso were identified in study area. Intermediaries like retailer, wholesaler, wholesalercum commission agent and village merchant took more profit margins in channel I, II, III, and IV compared to channel V. The marketing efficiency was higher in channel V (11.00) and poor marketing efficiency was found in the channel I and II. From the result it showed that the movement of mango from farmers to consumer at lowest cost consistent in channel V which benefit both farmers and consumer. The major constraints faced by farmers in marketing of mango were high fluctuation in market price (91.00%), poor roads and unavailability of transport facility in time (83.00%), low price to mangoes (80.00%), and high transport cost (65.00%), high cost of packaging material (63.00%), late fruiting result in less price (61.00%) and dependent on intermediaries (60.00%).

Keywords

Grading, Mango, Market Functionaries, Marketing Efficiency, Packing, Performance Indicators, Producer Shares, Transporting.
Subscription Login to verify subscription
User
Notifications
Font Size


  • Anonymous (2013). Post-harvest profile of mango, Directorate of marketing and Inspection. Ministry of agriculture, Government of India (department of agriculture and cooperation), branch head office Nagpur (M.S.) India.

  • Anonymous (2014). Indian Horticulture database, National Horticulture Board, Ministry of agriculture, Government of India.

  • Chandrakar, Khushboo, Choudhary, V.K. and Koshta, A.K. (2005). Constraints in banana cultivation and supply chain management in Raipur district of Chhattisgarh. Internat. Res. J. agric. Eco. & Stat., 6 (2): 410-413.

  • Kumaresh, K. and Sekar, C. (2013) Price spread, marketing efficiency and constraints in supply chain of mango in Krishnagiri district of Tamil Nadu. Agric. Update, 8 (3) : 446 - 451.

  • Shelke, R.D. and Shennewad, B.A. (2013). Constraints and suggestions of papaya growers in Marathwada region of Maharashtra state, Internat. Res. J. agric. Eco. & Stat., 4 (1): 30-32.

  • Shreedevi, B.C. (2014). Production and marketing constraints of vegetables in Karnataka. Karnataka J. Agic. Sci., 27 (3) : 363-364.

  • Singh, Narendra and Bhimraj, K.S. (2015). Constraints in papaya production and marketing faced by the farmers in South Gujarat region. Trends in Biosciences, 8 (2): 498-499.

  • Singh, S.K. (1975). Price spread and marketing margins of grapes in and around Hyderabad. Agric. Mktg., 17 (4): 6-8.

  • Thorat, M.V. and Shelke, R.D. (2012). Marketing cost, market margin and price spread in Ber. Internat. Res. J. Agric. Eco. & Stat., 3 (2) : 322-325.

  • Yogesh, M. S. and Hemambara, H. S. (2014). Production and marketing problems of papaya growers in North Karnataka. IOSR J. Business & Mgmt., 16(7): 20-23.


Abstract Views: 191

PDF Views: 0




  • Marketing Efficiency of Mango in South Konkan Region

Abstract Views: 191  |  PDF Views: 0

Authors

P. J. Kshirsagar
Department of Agricultural Economics, College of Agriculture, Dapoli (M.S.), India
S. M. Shigawan
Department of Agricultural Economics, Dr. B.S. Konkan Krishi Vidyapeeth, Dapoli (M.S.), India
S. S. Wadkar
Department of Agricultural Economics, Dr. B.S. Konkan Krishi Vidyapeeth, Dapoli (M.S.), India
J. M. Talathi
Department of Agricultural Economics, Dr. B.S. Konkan Krishi Vidyapeeth, Dapoli (M.S.), India

Abstract


An attempt has been made to study the price spread, marketing efficiency and constraints in marketing of mango in South Konkan region of Maharashtra. Primary data were collected from various stakeholders constituting 100 farmers and 50 intermediaries in various channels. Five marketing channels of Alphonso were identified in study area. Intermediaries like retailer, wholesaler, wholesalercum commission agent and village merchant took more profit margins in channel I, II, III, and IV compared to channel V. The marketing efficiency was higher in channel V (11.00) and poor marketing efficiency was found in the channel I and II. From the result it showed that the movement of mango from farmers to consumer at lowest cost consistent in channel V which benefit both farmers and consumer. The major constraints faced by farmers in marketing of mango were high fluctuation in market price (91.00%), poor roads and unavailability of transport facility in time (83.00%), low price to mangoes (80.00%), and high transport cost (65.00%), high cost of packaging material (63.00%), late fruiting result in less price (61.00%) and dependent on intermediaries (60.00%).

Keywords


Grading, Mango, Market Functionaries, Marketing Efficiency, Packing, Performance Indicators, Producer Shares, Transporting.

References