International Journal of Commerce & Business Management

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

The Purpose and Benefit’s of a Product Demonstration


Affiliations
1 College of Agriculture Business Management, Loni, Ahmednagar (M.S.), India
     

   Subscribe/Renew Journal


The study aimed at promotional strategies of Poorva Chemtech Pvt. Ltd. the study was conducted in and around villages of Nasik district. All the villages are located in area of Nasik city, Maharashtra state. It has been observed that more number of agriculture input industries are present in Nasik district of Maharashtra (38 numbers). From this district, Poorva Chemtech is selected on the basis of large production of Agro Chemicals. Various advertising and promotional mediums are used by Poorva Chemtech for sales of different products. This paper mainly highlights the task of demonstration of Agro Chemicals in nearby villages of Nasik district and Under this assignment survey was conducted in Villages where demonstration plays important role in sales, to find out in which area sale is less of agro-chemicals of Poorva Chem-tech, Marketing department employees of Poorva Chemtech guided to select the area in which demonstration should be done and after completion of the activity we found out the impact on customer along with the impact it has happened on sales in that area. Mostly impact of free samples promotion is positive (Bawa and Shoemaker, 2004). The effects of free sample promotions on incremental brand sales.

Keywords

Advertisement, Demonstration, Agro-Chemicals, Promotion.
Subscription Login to verify subscription
User
Notifications
Font Size


  • Ansell, J., Harrison, T. and Archibald, T. (2007). Identifying cross-selling opportunities, using lifestyle segmentation and survival analysis. Marketing Intelligence & Planning, 25 (4) : 394-410.

  • Alvarez-Alvarez, B. and Vazquez-Casielles, R. (2005). Consumer evaluations of sales promotion: The effect on brand choice. European J. Marketing, 39(1/2) : 54–70. doi:10.1108/03090560510572016.

  • Barnes, J.G. and Howlett, D.M. (1998). Predictors of equity in relationships between service providers and retail customers. Internat. J. Bank Mktg., 16(1) : 5-23.

  • Bawa, K. and Shoemaker, R.W. (2004). The effects of free sample promotions on incremental brand sales.Mktg. Sci., 23(3) : 345–363. doi:10.1287/mksc.1030.0052.

  • Barnes, J.G. and Howlett, D.M. (1998). Predictors of equity in relationships between service providers and retail customers. Internat. J. Bank Mktg., 16 (1): 5-23.

  • Bemmaor, A.C. and Mouchoux, D. (1991). Measuring the shortterm effect of in-store promotion and retail advertising on brand sales: A factorial Experiment. J. Marketing Res., 28 : 202-212.

  • Bennett, P.D. and Harrell, G.D. (1975). The role of confidence in understanding and predicting buyers’ attitude and purchase intentions. J. Consumer Res., 2 : 110-117.

  • Bettinger, C.O., Dawson, L.E. and Wales, H.G. (1979). The impact of free-sample advertising. J. Advertising Res., 19 : 35-40.

  • Blattberg, R.C., Eppen, G.D. and Lieberman, J. (1981). Purchasing strategies across product categories. J. Consumer Res., 3(3) : 143–154.

  • Blattberg, R.C. and Neslin, S.A. (1989). Sales promotion: The long and short of it. Marketing Letters, 1 : 81–97.

  • Blattberg, R.C. and Neslin, S.A. (1990). Sales promotion: Concepts, methods and strategies. Englewood Cliff, NJ: Prentice Hall.

  • Bridges, E., Briesch, R. and Yin, C.K. (2006). Effects of prior brand usage and promotion on consumer promotional response. J. Retailing, 82(4) : 295–307. doi:10.1016/ j.jretai.2006.08.003.

  • Burke, W.L. and Schoeffler, S. (1980). Brand awareness as a tool for profitability. The Strategic Planning Institute. Boston: Cahners.

  • Campbell, L. and Diamond, W. (1990). Framing and sales promotions: The characteristics of a “good deal. J. Consumer Marketing, 7(4) : 25–31.

  • Chandon, P. (1995). Consumer research on sales promotions: A state-of-the-art literature review. J. Mktg. Mgmt., 11 : 419–441.

  • Dwyer, F. Robert, Paul H. Schurr and Sejo Oh (1987). ‘Developing buyer-seller relationships. J. Marketing, 51 :11-27.

  • Grewal, D., Krishnan, R., Baker, J. and Borin, J. (1998). The effect of store name, brand name and price discounts on consumers’ evaluations and purchase intentions. J. Retailing, 74 : 331-352.

  • Heiman, A., McWilliams, B. and Zilberman, D. (2001). Demonstrations and money-back guarantees: Market mechanism to reduce uncertainty. J. Business Res., 54 : 71-84.

  • Kumar, V. and Leone, R.P. (1988). Measuring the effect of retail store promotions on brand and store substitution. J. Mktg. Res., 25 : 178-185.

  • Lowe, B. and Barnes, B.R. (2012). Consumer perceptions of monetary and non-monetary introductory promotions for new products. J.Mktg.Mgmt., 28 (56) : 629.


Abstract Views: 207

PDF Views: 0




  • The Purpose and Benefit’s of a Product Demonstration

Abstract Views: 207  |  PDF Views: 0

Authors

A. S. Kshirsagar
College of Agriculture Business Management, Loni, Ahmednagar (M.S.), India

Abstract


The study aimed at promotional strategies of Poorva Chemtech Pvt. Ltd. the study was conducted in and around villages of Nasik district. All the villages are located in area of Nasik city, Maharashtra state. It has been observed that more number of agriculture input industries are present in Nasik district of Maharashtra (38 numbers). From this district, Poorva Chemtech is selected on the basis of large production of Agro Chemicals. Various advertising and promotional mediums are used by Poorva Chemtech for sales of different products. This paper mainly highlights the task of demonstration of Agro Chemicals in nearby villages of Nasik district and Under this assignment survey was conducted in Villages where demonstration plays important role in sales, to find out in which area sale is less of agro-chemicals of Poorva Chem-tech, Marketing department employees of Poorva Chemtech guided to select the area in which demonstration should be done and after completion of the activity we found out the impact on customer along with the impact it has happened on sales in that area. Mostly impact of free samples promotion is positive (Bawa and Shoemaker, 2004). The effects of free sample promotions on incremental brand sales.

Keywords


Advertisement, Demonstration, Agro-Chemicals, Promotion.

References