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Consumer Behaviour Towards American Foods in Bengaluru City


Affiliations
1 Department of Agricultural and Rural Management, Tamil Nadu Agricultural University, Coimbatore (T. N.), India
2 Department of Agricultural Marketing, Co-operation and Business Management, University of Agricultural Sciences (G.K.V.K.), Bengaluru (Karnataka), India
     

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Consumers desire eating outto at restaurants especially American Food Restaurants (AFR) in order to spend time with their family and friends, for socializing as they are family oriented with a spacious layout, providing live entertainment, parking space and rooms for special functions/occasions, celebration, seminars, banquets and are located at convenient locations, as well as they are easily accessible and flexible. These restaurants providean international ambience that is perceptibly chic and contemporary providing different modes of payment, having a comfortable and welcoming feeling, enjoying a high degree of popularity among children aiming to provide a memorable experience to customers at low budgets. The Indian market for chain restaurants is expected to show significant growth, mainly due to the rise of the Quick Service Restaurants (http://www.technopak.com/reports.html., 2013).

Keywords

Behaviour Towards, American Foods.
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  • Consumer Behaviour Towards American Foods in Bengaluru City

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Authors

Pooja S. Bhat
Department of Agricultural and Rural Management, Tamil Nadu Agricultural University, Coimbatore (T. N.), India
T. N. Venkata Reddy
Department of Agricultural Marketing, Co-operation and Business Management, University of Agricultural Sciences (G.K.V.K.), Bengaluru (Karnataka), India
P. K. Mandanna
Department of Agricultural Marketing, Co-operation and Business Management, University of Agricultural Sciences (G.K.V.K.), Bengaluru (Karnataka), India

Abstract


Consumers desire eating outto at restaurants especially American Food Restaurants (AFR) in order to spend time with their family and friends, for socializing as they are family oriented with a spacious layout, providing live entertainment, parking space and rooms for special functions/occasions, celebration, seminars, banquets and are located at convenient locations, as well as they are easily accessible and flexible. These restaurants providean international ambience that is perceptibly chic and contemporary providing different modes of payment, having a comfortable and welcoming feeling, enjoying a high degree of popularity among children aiming to provide a memorable experience to customers at low budgets. The Indian market for chain restaurants is expected to show significant growth, mainly due to the rise of the Quick Service Restaurants (http://www.technopak.com/reports.html., 2013).

Keywords


Behaviour Towards, American Foods.

References