International Journal of Commerce & Business Management

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Economics of Marketing and Processing of Aonla In District Pratapgarh (U.P.)


Affiliations
1 Department of Agricultural Economics and Statistics, C.S.A. University of Agriculture and Technology, Kanpur (U.P.), India
2 Krishi Vigyan Kendra, Etawah (U.P.), India
     

   Subscribe/Renew Journal


The study was carried out in Sadar block of district Pratapgarh in Uttar Pradesh with thirty Aonla growers (18 marginal, 6 small and 16 big farmers ) selected randomly from six village of the selected block. One mandi and three processing units were also selected to study the economics of different Aonla products and marketing functionaries. The investigation revealed that on an average investment of Rs. 510950 was needed to establish an Aonla processing unit. The cost of Morabba preparation worked out to Rs. 5594.40 for one quintal of Aonla morabba while cost of one quintal of aonla pickle preparation came to Rs. 4998.85 and Rs. 6073.45 worked out for preparation of one quintal of aonla chutney. There were four marketing channels observed to dispose of the aonla produce. Channel IV was more common to dispose off aonla and aonla produce in the study area. The highest producers’ share in consumers’ rupee was achieved in channel I (98.5 %) but only 10 per cent respondents followed this channel due to lack of demand in local. Channel III was second largest followed channel provide 60.5 per cent of the producers’ share in consumers’ rupee.

Keywords

Processing, Marketing, Price Spread, Producers’ Share in Consumers’ Rupee.
Subscription Login to verify subscription
User
Notifications
Font Size


  • Changule, R.B., Pawar, B.R. and Shelke, R.D. (2010). Economics of aonla processing business unit in Maharashtra. Internat. J. Com. & Busi. Mgmt., 3(2) : 6-9.

  • Gajanana, T.M., Gauda, I.N.D. and Reddy, B.M.C. (2010). Exploring market potential and developing linkages-A case study of under utilized fruit products in India. Agric. Econ. Res. Rev., 23(CN) : 437-443.

  • Goyal, R.K., Patil, R.T., Kingly, A.R.P., Walia Himanshu and Kumar, Pradeep (2008). Status of post harvest technology of aonla in India. American J. Food Technol., 3(1) : 13-23.

  • Singh, Vinod, Singh, H.K. and Singh, I.S. (2004). Evaluation of aonla varieties (Emlica officinalis Gaertn) for fruit processing. Haryana J. Hort. Sci., 33 :18-19.


Abstract Views: 160

PDF Views: 0




  • Economics of Marketing and Processing of Aonla In District Pratapgarh (U.P.)

Abstract Views: 160  |  PDF Views: 0

Authors

J. Rai
Department of Agricultural Economics and Statistics, C.S.A. University of Agriculture and Technology, Kanpur (U.P.), India
Shesh Pratap Singh
Department of Agricultural Economics and Statistics, C.S.A. University of Agriculture and Technology, Kanpur (U.P.), India
Arun Kumar Singh
Krishi Vigyan Kendra, Etawah (U.P.), India

Abstract


The study was carried out in Sadar block of district Pratapgarh in Uttar Pradesh with thirty Aonla growers (18 marginal, 6 small and 16 big farmers ) selected randomly from six village of the selected block. One mandi and three processing units were also selected to study the economics of different Aonla products and marketing functionaries. The investigation revealed that on an average investment of Rs. 510950 was needed to establish an Aonla processing unit. The cost of Morabba preparation worked out to Rs. 5594.40 for one quintal of Aonla morabba while cost of one quintal of aonla pickle preparation came to Rs. 4998.85 and Rs. 6073.45 worked out for preparation of one quintal of aonla chutney. There were four marketing channels observed to dispose of the aonla produce. Channel IV was more common to dispose off aonla and aonla produce in the study area. The highest producers’ share in consumers’ rupee was achieved in channel I (98.5 %) but only 10 per cent respondents followed this channel due to lack of demand in local. Channel III was second largest followed channel provide 60.5 per cent of the producers’ share in consumers’ rupee.

Keywords


Processing, Marketing, Price Spread, Producers’ Share in Consumers’ Rupee.

References