International Journal of Commerce & Business Management

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Analysis of Market of Various ‘Bt Cotton’ Seed Brand in Nanded District of Maharashtra


Affiliations
1 School of Agribusiness Management, College of Agriculture, Acharya N.G. Ranga Agricultural University, Rajendranagar, Hyderabad (Telangana), India
     

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Study was conducted in Nanded district of Maharashtra, from study it was observed that dealer’s recommendations and advice of the fellow farmers were ranked as the top most factors influencing farmer preferences. In case of Promotional activities field demonstration followed by farmers meeting, follow up visits by company representatives to the farmer’s field, farmer’s visit to research plots, live sample shown at dealers counter and campaigning was considered by the farmers as highly important category.

Keywords

Farmer’s Preferences, Promotional Measures, Bt Cotton, Seed, Field Demonstration, Dealer’s Recommendation.
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  • Dalal, S.S. and Bishnoi, V.K. (2008). Buying behaviour of the farmers regarding cotton seeds in Haryana. Haryana J. Agron., 24(½) : 47-50.

  • Daniel, I.O. and Adetumbi, J.A. (2004). Seed supply system for vegetable production at smallholder farms in South Western Nigeria. Euphytica, 140 (3): 189-196.

  • Khalache, P.G., Tale, N.N. and Tayade, R.V. (2012). Study of knowledge level and relationship between socio-economic profile and situational attributes of the cotton growers. Adv. Res. J. Soc. Sci., 3 (1):22-25.

  • Kumari, D.A.K. and Ramachandra, P. (1998). Constraints in procurement and utilisation of seed by farm households. J. Res., ANGRAU, 26 (1): 57.

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  • Analysis of Market of Various ‘Bt Cotton’ Seed Brand in Nanded District of Maharashtra

Abstract Views: 173  |  PDF Views: 0

Authors

K. P. Kulkarni
School of Agribusiness Management, College of Agriculture, Acharya N.G. Ranga Agricultural University, Rajendranagar, Hyderabad (Telangana), India
M. C. Jadhav
School of Agribusiness Management, College of Agriculture, Acharya N.G. Ranga Agricultural University, Rajendranagar, Hyderabad (Telangana), India
Zainab Sharief
School of Agribusiness Management, College of Agriculture, Acharya N.G. Ranga Agricultural University, Rajendranagar, Hyderabad (Telangana), India
Seema
School of Agribusiness Management, College of Agriculture, Acharya N.G. Ranga Agricultural University, Rajendranagar, Hyderabad (Telangana), India

Abstract


Study was conducted in Nanded district of Maharashtra, from study it was observed that dealer’s recommendations and advice of the fellow farmers were ranked as the top most factors influencing farmer preferences. In case of Promotional activities field demonstration followed by farmers meeting, follow up visits by company representatives to the farmer’s field, farmer’s visit to research plots, live sample shown at dealers counter and campaigning was considered by the farmers as highly important category.

Keywords


Farmer’s Preferences, Promotional Measures, Bt Cotton, Seed, Field Demonstration, Dealer’s Recommendation.

References