Indira Management Review

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The pace, at which digital innovations have expanded, has put established organizations at jeopardy. In the automobile industry, digitalization brings new players, shifting the technological spotlight from traditional to IT, enabling consumers to educate themselves in connectivity, mobility, and converting them to ever more valuable source of information. The intent is to expand the knowledge about the rise of the latest technologies that are proving to disrupt the market how to react successfully to these disruptions. In this perspective, it would be prudent to look at how car OEMs can assimilate into newer digital business models and connectivity themes of the future.
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