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Ismail, Saman
- Impact of Food Advertisement on Childhood Obesity
Authors
1 IQRA University, Main Campus, Karachi, PK
2 Department of Business Administration, IQRA University, Main Campus, Karachi, PK
Source
International Journal of Innovative Research and Development, Vol 5, No 1 (2016), Pagination: 378-385Abstract
Obesity has become a critical concern in the present day being an important source of the chronological diseases. Consequently, factors that lead to obesity are receiving growing attention as a source to explore ways for controlling chronic results. Obesity mainly results from unhealthy eating habits and the role of television is found profound in promoting such behavior. The underlying study is aimed to fill the gap of such evidence in the context of the developing country, considering the case of Pakistan. Using sample size of 250 respondents for the questionnaire based enquiry, the study concluded that obesity has direct relationship with the overeating, hunger, impulsive and statusCo. However, the hypothesized relationship between the obesity and the quality education was not found significant.
The originality of the study lies in adding to the limited literature about the behaviors and its respective impulsion factors that are growing obesity in Pakistan. The study has thus opened an avenue to expand the literature by conducting reassessment of factors for the results validation or rejection. Furthermore, on the policy front it provides guideline for the proliferation of the content by regulators. Also it provides an important parenting guideline in determining the level of interaction of television screens and younger children.
Keywords
Obesity, Hunger, Behavior, Television Ads, Eating Habits.Full Text
- Impact of Late Deliveries on Customer (Retailer) Satisfaction in Retail Industry
Authors
Source
International Journal of Innovative Research and Development, Vol 4, No 13 (2015), Pagination:Abstract
This study aims to identify the impact of late delivered on customer (retailer) satisfaction in retail industry, with reference to the availability of FMCG products. In this study 3 hypotheses are developed & the technique of one sample t-test is used to test the relationship. This study checks the impact of 3 independent variables; information sharing, stock out & lead-time on a dependent variable customer (retailer) satisfaction. In this study self-constructive questionnaire were handed over to owners/mangers of super markets & big retail outlets. For data collection convenience sampling technique is used with a sample size of 75 respondents. Results reveal that there is a negative impact of lack of information sharing on retailer’s business, whereas stock out situations are faced by most of the respondents on frequent basis but the respondents were quite satisfied with the delivery schedules & lead time commitments of the suppliers on the whole.
Keywords
late deliveries, retail industry, super markets, delivery schedules, lead timeFull Text