International Journal of Innovative Research and Development

Abstract

This paper examined how new media affect the cultural identity of young adults in Nigeria. It explored the implications of the new media in the nation’s cultural identity among young adults. A random representative sample of 500 young adults was done through the use of questionnaire items.  This paper provided information as regards to the frequency of use and the trends in new media use, it focused on social network site which young adults are mostly associated with, and showed how an increased focus on social network (Facebook, twitter etc) by young Nigerian adults affect their worldview and lifestyle. The findings show that the social media generate both positive and negative change, and did not really promote the cultural values of Nigerians. It is in this perspective that the National Institute for Cultural Orientation (NICO) in collaboration with Centre for Black and African Arts and Civilization (CBAAC), should advertise Nigerians’ cultural heritage of the social network sites to promote our rich cultural values

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