International Journal of Innovative Research and Development

Chanduji Thakor , Hetal P. Joshi

Abstract

The Internet is the network of networks around the world. It is made up of thousands of smaller, national, regional, governmental, academic and commercial networks. It is a global network. Information can be communicated from one city (or country) to another through Internet. You can access information all over the work. More than two billion people around the world use the Internet daily for different purposes. For example, to communicate with other people around the world, access information and latest news around the world etc. The computers are the main components through which information can be electronically sent and received from one location to another. For this purpose, a special device called modem is also used with computer and then computer is attached with the telephone line. The modem sends and receives the information over telephone lines. You must have an Internet connection of any local ISP (Internet Service Provider) to share the information on Internet. The telephone lines, fiber-optic cables, satellite communications are the main media of communications that are used to connect to the Internet. Today Internet is a global web of nearly one million computer networks. Internet host computers are connected to the Internet round the clockThis study mainly focuses in the consumer behavior and their perception on the internet broadband service provider. It makes the analysis of the antecedents of customer satisfaction and loyalty. Internet also made an impact in almost every field. There are a number of Internet Service Providers providing Internet services throughout the country, however the customer are chosen based one of the quality of service, high-speed and the cost effectiveness and connectivity service. The various services and products on offer by these various internet service providers in India are quite accommodating and flexible and also make sure that customer satisfaction is achieved.

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Chanduji Thakor

Abstract

Before the liberalization of the Indian economy, only a few companies like Kelvinator, Godrej, Alwyn, and Voltas were the major players in the consumer durables market, accounting for no less than 90% of the market. Then, after the liberalization, foreign players like LG, Sony, Samsung, Whirlpool, Daewoo, and Aiwa came into the picture. Today, these players control the major share of the consumer durables market. Consumer durables market is expected to grow at 10-15% in 2007-2008, It is growing very fast because of rise in living standards, easy access to consumer finance, and wide range of choice, as many foreign players were entering in the market with the increase in income levels, easy availability of finance, increase in consumer awareness, and introduction of new models, the demand for consumer durables has increased significantly. However, there were still Very few players in categories like vaccum cleaners, and dishwashers Consumer durables sector is characterized by the emergence of MNCs, exchange offers, discounts, and intense competition. The market share of MNCs in consumer durables sector is 65%. MNC's major target is the growing middle class of India. MNCs offer superior technology to the Consumers whereas the Indian companies compete on the basis of firm grasp of the local market, their well acknowledged brands, and hold over wide distribution network. However, the penetration Level of the consumer durables is still low in India. Indian Consumer durables market used to be dominated by few domestic players like Godrej, Voltas, Alwyn and Kelvinator. But post liberalization many foreign companies have entered into Indian market dethroning the Indian players and dominating Indian market the major categories being CTV, REFRIGFATOR, MICROWAVE OVEN and WASHING MACHINES. India being the second largest growing economy with huge consumer class has resulted in consumer durables as the fastest growing industries in India. LG, SAMSUNG the two Korean companies have been maintaining the lead in the market with LG being leader in almost all the categories, The rural market is growing faster than the urban market, although the penetration level is much lower. The CTV segment is expected to the largest contributing segment to the overall growth of the industry, The rising income levels double-income families and consumer awareness were the main growth drivers of the industries.

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Chanduji Thakor

Abstract

In today's competitive marketplace the pressure on organizations to find new ways to shape and deliver value to customer grows ever stronger. Gradually, in emerging economies as well as developments markets, the power of the seller has overtaken that of the customer. Supply chain Management not only helps in cutting costs, but also adds to maintain and improve in marketing of FMCG, which are highly competitive in nature, supply chain plays a crucial role. The varied climate conditions, production spread over wide geographical area, mainly in remote villages, diversified consumptions patterns and poor infrastructure makes SCM for FMCG more complicated. In India, SCM is at its growing stage in marketing of FMCG. Marketing of FMCG are challenging because of the perishability, seasonality and bulkiness and consumption habits of the Indian Consumers. In addition to this; poor infrastructure, poor equity in SC and conventional small scale unorganized retailers make state of the art supply chain challenging in the present scenario. The Indian retail market is mainly dominated by unorganized retailers. The unorganized retailers are homogeneous group. Recent development in retailing is the entry of large number of organized retailers. Current supply chain catering mainly to the unorganized retailers is riddled with number of drawbacks. As per this paper important drawbacks of the current supply chain are number of intermediaries, high level of wastage, quality degradation, poor infrastructural facilities and high cost. Government and private operators have to join hands to improve the physical infrastructure, information sharing and the service required for quality improvement of the supply chain.

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