A True Picture of Electronic Business on Agriculture Sector of Southern Punjab, Pakistan

The agriculture sector is the most important sector of the economy that can help in alleviating poverty and supporting human development in Pakistan. Most of the population of Pakistan directly or indirectly depends upon agriculture sector. Agriculture plays a vital role in the Gross Development Products (GDP) and in the foreign source of income. The purpose of this research is to study the factors (education, computer skills, internet skills, internet access, E-agri markets, government support, and political support) which are influencing the scope of electronic business in agriculture sector of southern Punjab of Pakistan. This research is first time conducted in the region of Southern Punjab which is a rich agricultural land with cotton, wheat, sugarcane, rice and tobacco etc. The targeted population is the farmers of Southern Punjab which cultivates minimum 15 Acres. The data is collected through questionnaires and interviews. The sample size is 150 and the population is divided into strata. According to situation stratified random sampling method is used. Data is analyzed through empirical study and SPSS. Surprisingly the data analysis has shown no effect of factors on the E-agriculture business. Facts are that the main hindrance in the E-agriculture business sector in Southern Punjab are the lack of education, computer skill, internet skill, internet access, online markets, awareness of online E-business sites, Political support and the most important is government support or training centers that changes the trend of traditional agriculture business to Electronic agriculture business.