International Journal of Innovative Research and Development

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Smartphone market in Pakistan is a dynamic market that is rapidly moving toward the advancement. Five factors are used in the survey to seek out the D G Khan smart phone market potential. Reason of conducting research in D G Khan to realizing smart phone marketers that they can capture a big market in D G Khan because this city connect all four provinces of Pakistan and regional hub of lot of business. The purpose of this study is to investigate the factors affecting the purchase intention of mobile phone devices in D G Khan business hub. In order to accomplish the objectives of the study, consumers were taken by using simple random sampling technique. Primary data was collected moreover, four important factors i.e. Brand perception,  Brand preference, Brand loyalty, and Brand image were selected and analyzed through the correlation and multiple regressions analysis with respect to the purchase intention. These variables were never analyzed together in previous studies. From the analysis, it was clear that above mention Brand equity drivers play vital role in the mobile phone market of D G Khan and it also acted as a motivational force that influences them to go for a mobile phone purchase decision. The study suggested that the mobile phone sellers should consider the above mentioned factors to equate the opportunity.

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The agriculture sector is the most important sector of the economy that can help in alleviating poverty and supporting human development in Pakistan. Most of the population of Pakistan directly or indirectly depends upon agriculture sector. Agriculture plays a vital role in the Gross Development Products (GDP) and in the foreign source of income. The purpose of this research is to study the factors (education, computer skills, internet skills, internet access, E-agri markets, government support, and political support) which are influencing the scope of electronic business in agriculture sector of southern Punjab of Pakistan. This research is first time conducted in the region of Southern Punjab which is a rich agricultural land with cotton, wheat, sugarcane, rice and tobacco etc. The targeted population is the farmers of Southern Punjab which cultivates minimum 15 Acres. The data is collected through questionnaires and interviews. The sample size is 150 and the population is divided into strata. According to situation stratified random sampling method is used. Data is analyzed through empirical study and SPSS. Surprisingly the data analysis has shown no effect of factors on the E-agriculture business. Facts are that the main hindrance in the E-agriculture business sector in Southern Punjab are the lack of education, computer skill, internet skill, internet access, online markets, awareness of online E-business sites, Political support and the most important is government support or training centers that changes the trend of traditional agriculture business to Electronic agriculture business.                                         

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