The International Journal of the Arts in Society: Annual Review

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'Sale': Representing Promotional Advertising through Printmaking


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1 Universiti Pendidikan Sultan Idris, Perak, Malaysia
2 Sultan Idris University of Education, Perak, Malaysia
     

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This presentation will demonstrate the making process of my project which I call 'Sale' which is a part of my on-going investigation of the characteristics of mass culture that was undertaken through studio practice and the emotional responses that contributes to a body of finished work. It will then present ways in which these links can form the basis for researching ideas through the concept of repetition, and variation within the context of consumer culture. The experiments are the personal landscapes of ideas that can be viewed either chronologically or randomly, that form the fundamental for understanding and developing ideas. In this presentation I will show the development of my own thoughts, ideas and images. The presentation will be delivered as a narrative of critical and creative process, and will make significant links between ideas, forms and contexts. The works represent our experience in daily life where advertising largely provokes a response and acts as a catalyst for communication that stimulates our visual experience, affecting our moods and emotions and creating the illusion of values and choices.

Keywords

Consumer Culture, Creative Process, Repetition, Variation.
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  • 'Sale': Representing Promotional Advertising through Printmaking

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Authors

Mohd Fauzi Sedon
Universiti Pendidikan Sultan Idris, Perak, Malaysia
Abdul Halim Husain
Sultan Idris University of Education, Perak, Malaysia
Tajul Shuhaizam Said
Universiti Pendidikan Sultan Idris, Perak, Malaysia

Abstract


This presentation will demonstrate the making process of my project which I call 'Sale' which is a part of my on-going investigation of the characteristics of mass culture that was undertaken through studio practice and the emotional responses that contributes to a body of finished work. It will then present ways in which these links can form the basis for researching ideas through the concept of repetition, and variation within the context of consumer culture. The experiments are the personal landscapes of ideas that can be viewed either chronologically or randomly, that form the fundamental for understanding and developing ideas. In this presentation I will show the development of my own thoughts, ideas and images. The presentation will be delivered as a narrative of critical and creative process, and will make significant links between ideas, forms and contexts. The works represent our experience in daily life where advertising largely provokes a response and acts as a catalyst for communication that stimulates our visual experience, affecting our moods and emotions and creating the illusion of values and choices.

Keywords


Consumer Culture, Creative Process, Repetition, Variation.

References