The Role of Photo-Surrealism in Print Advertisements

The term "Photo-surrealism" is developed by the authors in this research. The word "Photo" is derived from the photography technique used in advertising and "Surrealism" from the surrealism style. This paper discusses the characteristics of Photo-surrealism style, its importance and effectiveness in print advertising today. Feedback obtained from interviews with designers and questionnaires distributed to consumers are also discussed in the paper. The findings of the research are highlighted in the paper as well.