DHARANA - Bhavan's International Journal of Business

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This paper documents success stories of entrepreneurs, entrepreneurial organizations through their commitment to a social cause. While wealth distribution is an important as wealth creation, wealth sustenance can be fostered through social entrepreneurship. Business Horizon is expanded through corporate owing up for social causes. Business mission, among other things should expand to temporal societal needs.

Keywords

Social Business, Trusteeship, Corporate Social Responsibility, Sustainable Development, Social Mission.
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