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Pal, Sanjeeb
- Customer Feedback Helps in Driving an Improved Service Culture: The Case of Five Star Hotels in Pune District
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Affiliations
1 Kohinoor International Management Institute, Old Pune Mumbai, Mahrashtra, IN
1 Kohinoor International Management Institute, Old Pune Mumbai, Mahrashtra, IN
Source
Atithya: A Journal of Hospitality, Vol 1, No 1 (2015), Pagination: 64-70Abstract
In the present scenario of the Indian Hospitality Industry, service culture is a vital competitive policy which keeps both the customers happy and helps build a great base for Customer Loyalty. My paper is a modest attempt to examine the different feedback systems being followed by star category hotel and compare them from the view point of both the customers as well as the Hoteliers. The sample size used for the Customers was 150 out of which 110 actually responded which include both business and leisure travelers. The results show that the direct marketing tools used by hotels are very good to maintain contacts with the regular guest, but when it comes to relationship building, services provided at the hotels are the ones that help the most to build relationship and helps in driving an improved service culture.Keywords
Service Culture, Loyalty, Feedback System.
- A Study on the Marketing Strategies of Agritourism Centers in India
Abstract Views :533 |
PDF Views:0
Authors
Affiliations
1 Pacific Academy of Higher Education and Research University, Udaipur, Rajasthan, IN
1 Pacific Academy of Higher Education and Research University, Udaipur, Rajasthan, IN
Source
Atithya: A Journal of Hospitality, Vol 2, No 2 (2016), Pagination: 33-38Abstract
This research explores the current marketing strategies for Agri-tourism in India. Agri Tourism is the latest concept in the Indian Tourism industry. Agriculture is something common to all the citizens of India and everyone has its ischolar_main in some village of India. It's a hidden wish of very citizen to explore back the ischolar_mains where he belongs and Agri tourism is a perfect way to explore those real enchanting life of an Indian. The study is a modest attempt to explore the different marketing strategies employed by the Indian tourism industry especially with reference to Agritourism and also to find out the possible way forward to market Agritourism to the end users.
Results show Indian farms use fewer marketing methods as compared to other forms of tourism. The government has just started showing interest in developing Agri Tourism under the banner of Indian Tourism.
Keywords
Agri Tourism, Promotion, Marketing Strategies, Farms.References
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