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Marathe, Rashmi
- Research Paper on Perception Study of Pune Wine Market Culture from the Consumer’s Point of View
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1 AISSMS College of Hotel Management and Catering Technology, Pune, Maharashtra, IN
1 AISSMS College of Hotel Management and Catering Technology, Pune, Maharashtra, IN
Source
Atithya: A Journal of Hospitality, Vol 2, No 2 (2016), Pagination: 18-24Abstract
The wine industry in Maharashtra is rapidly developing scene last 10 years in terms of the area, production&marketing of wines. Cities restrained major wine consumption. Yet, there is an increasing awareness about wine as a product in the domestic market. Result increase of wine consumption,&the number of wineries in international and domestic brands in state scene 2007. The disposable income in hand&ease of travelling has led to adopting global cultures and lifestyles; appreciating good wine and its consumption is one of them.Keywords
Research, Interaction, Challenges, Development, Hospitality, Tourism.References
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