Asian Journal of Management

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

A Study of Children's Influence on Environmentally Sustainable Consumption Decision in Households


Affiliations
1 Department of Management, Birla Institute of Technology and Science, Pilani Campus, Pilani, India
     

   Subscribe/Renew Journal


This study aims to understand children's (in the age group of 6 to 10 years) influence on Environmentally Sustainable Consumption Decisions (ESCD). The data was collected from 120 respondents consisting of children and their parents. The scope of study was extended to 10 product categories and across three decision-making stages of sustainable consumption. Quantitative analysis was conducted on data collected through a 33-item questionnaire. The results show that children do exercise influence on environmentally sustainable consumption of certain product types. These findings help marketer to gain at better understanding of the influence of children's power on environmentally sustainable consumption decisions (ESCD)so that they can better design their market actions. This exploratory study demonstrates that children and parents both perceive children's influence on environmentally sustainable consumption decision for various product categories.

Keywords

Environmentally Sustainable Consumption Decision, Children, Product Types, Children's Influence.
Subscription Login to verify subscription
User
Notifications
Font Size


  • Aghdaie,S.F.A., Renani, E.S.M.(2013), "Investigating the role of children in family purchasing process," Journal of Applied Sciences Research.9(1),124-131.

  • Alberti,M.(1996), "Measuring Urban Sustainability," Environment impact assessment review. 16, 381-424.

  • Asmuni,S., Khaili,J.M., Zain, Z.M.(2012), " Sustainable consumption practices of students in an urban setting: A case in Selangor," Social and behavioral sciences. 36, 716-722.

  • Bates, S., Treganza, N. " Education for Sustainability in the Early years: A case study from hallett Cove preschool." Australian Sustainable school initiative South Australia. Available at: http://www.decd.sa.gov.au/efs/files/pages/HallettCovePreschool CaseSt.pdf

  • Census of India 2011; "Provisional population totals urban agglomeration and cities", Government of India. Available at: http://censusindia.gov.in/2011provresults/paper2/ data_files/India2/1.%20Data%2)Highlight.pdf

  • Chavda, H., Haley, M., Dunn,C. (2005), "Adolescents ' influence on family decision- making,"Young Consumer. 2, 68-78.

  • Emanuel, R., Adams, J.N. (2010), "College students' perceptions of campus sustainability," International journal of Sustainability in Higher Education. 12, 79-92.

  • Engdahl, I., Rabusicova, M.(2010), "Children's Voices about the State of the Earth and Sustainable Development," available at: http://www.omep.org.gu.se/digitalAssets /1314/1314390_esdcongress-report-child-interviews.pdf.

  • Flurry, L.A. (2006), "Children's influence in family decisionmaking: examining the impact of the changing american family,"Journal of Business Research. 60, 322-330.

  • Guneri, B., Yurt,O., Kaplan, M.D. (2008), "The influence of children on family purchase decision in Turkey", Asian Journal of Marketing. 2(1), 20-32.

  • Hanss, D., Bohm, G. (2012), "Sustainability seen from the perspective of consumers", International Journal of Consumer Studies. 36, 678-687.

  • Hanss, D., Bohm, G. (2013), "Promoting purchase of sustainable groceries: an intervention study", Journal of environmental psychology. 33, 53-67.

  • Hume, M. (2010), "Compassion without action: Examining the young consumers consumption and attitude to sustainable consumption", Journal of World Business. 45, 385-394.

  • Isin, F.B., Alkibay, S. (2010). "Influence of children on purchasing decisions of well-to-do families",Young Consumers. 12(1), 39-52.

  • Jones,P., Comfort, D., Hillier,D.(2009), "Marleting Sustainable Consumption within stores: A case study of the UK's leading Food Retailers", Sustainability.1,815-826.

  • Kaur,P., Singh, R.(2006), "Children in family purchase decision making in india and the west: a review,"Academy of Marketing Science Review.8,1-30.

  • Kumar,S.(2013), "Children influence in the process of family purchase decision for high , low and child - centric products," Journal of Arts,Science and Commerce.3(3), 34-44.

  • Martensen, A., Gronholdt, L. (2008), "Children's influence on family decision making", Innovative Marketing. 4(4), 14-22.

  • Phipps, M., Ozanne, L.K., Luchs, M.G., Subrahmanyan, S., Kapitan, S. (2012), "Understanding the inherent complexity of sustainable consumption: A social cognitive framework," Journal of Business Research. 1-8.

  • Prothero, A., Dobscha,S., Freund, J., Kilboune, W.E., Luchs, M.G., Ozanne, L.K.(2011), "Sustainable Consumption: Opportunities for Consumer research and public policy", Journal Of Public Policy and Marketing. 30 (1), 31-38.

  • Ramzy, O., Ogden,D.T., Ogden, J.R., Zakaria,M.Y.(2012), "Perceptions of children ' s influence on purchase decisions empirical investigation for the U . S . and Egyptian families," World Journal of management. 4(1), 30-50.

  • Sener, A., Hazer, O. (2008), "Values and Sustainable Consumption Behavior of Women: A Turkish Sample", Sustainable Development. 16, 291-300.

  • Shergill, G.S., Sekhon, H., Zhao, M. (2013), Parents ' perception of teen ' s influence on family purchase decisions a study of cultural assimilation," Asia Pacific Journal Of marketing and Logistics. 25(1),162-177.

  • Shoham, A.(2005), " He said, she said… they said: parents' and children's assessment of children's influence on family consumption decisions", Journal of consumer marketing. 22(3),152-160.

  • Sidin, S.Md., Rahman, K. A., Rashid, Z.A.(2008), "Effects of social variables on children's consumption attitude and behavior intentions," Journal of consumer marketing.25(1),7-15.

  • Tan, B.C., Lau, T.C. (2009), "Examining sustainable Consumption Patterns of Young Consumers: Is There a Cause for Concern", The Journal of International Social Research. 2(9), 465-472.

  • Tanner, C., Kaiser, F.G., Kast, S.W.(2004),"Contextual conditions of Ecological Consumerism: A Food purchasing survey," Environment and Behavior. 36, 94-111.

  • Tripathi, S. (2013), "An overview of India's urbanization, urban economic growth and urban equity", available at: http://mpra.ub.uni-muenchen.de/45537/

  • Young, W., Hwang, K., McDonald, S., Oates, C.J.(2010), "Sustainable Consumption: Green consumer behavior when purchasing products", Sustainable Development. 18, 20-31.


Abstract Views: 813

PDF Views: 2




  • A Study of Children's Influence on Environmentally Sustainable Consumption Decision in Households

Abstract Views: 813  |  PDF Views: 2

Authors

Meenakshi Sharma
Department of Management, Birla Institute of Technology and Science, Pilani Campus, Pilani, India
Leela Rani
Department of Management, Birla Institute of Technology and Science, Pilani Campus, Pilani, India

Abstract


This study aims to understand children's (in the age group of 6 to 10 years) influence on Environmentally Sustainable Consumption Decisions (ESCD). The data was collected from 120 respondents consisting of children and their parents. The scope of study was extended to 10 product categories and across three decision-making stages of sustainable consumption. Quantitative analysis was conducted on data collected through a 33-item questionnaire. The results show that children do exercise influence on environmentally sustainable consumption of certain product types. These findings help marketer to gain at better understanding of the influence of children's power on environmentally sustainable consumption decisions (ESCD)so that they can better design their market actions. This exploratory study demonstrates that children and parents both perceive children's influence on environmentally sustainable consumption decision for various product categories.

Keywords


Environmentally Sustainable Consumption Decision, Children, Product Types, Children's Influence.

References