Asian Journal of Home Science

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Fashion Awareness and Peer Pressure Among Adolescents


Affiliations
1 Departments of Textiles and Apparel Designing, Sam Higginbottom Institute of Agriculture, Technology and Sciences, Allahabad (U.P.), India
2 National Institute of Fashion Technology, Kolkata (W.B.), India
     

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In seeking to expand our understanding of fashion, present study examines the relationship between personal characteristics. The result clearly indicated that female respondents were perceived to be more fashion conscious than males and also females shopped more often than males. The awareness of fashion trends and brand conscious was also high among female whereas male are more affected by peer pressure. But common governing factor among all the respondents was the economic status of the families corresponding to their family size. The study thus indicated that the correlation between adolescents, fashion, brand, and peer pressure was found to be affective in Indian scenario as well.

Keywords

Adolescent, Consciousness, Fashion Trend.
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  • Fashion Awareness and Peer Pressure Among Adolescents

Abstract Views: 345  |  PDF Views: 2

Authors

Srishti Maurya
Departments of Textiles and Apparel Designing, Sam Higginbottom Institute of Agriculture, Technology and Sciences, Allahabad (U.P.), India
Shruti Sharma
National Institute of Fashion Technology, Kolkata (W.B.), India

Abstract


In seeking to expand our understanding of fashion, present study examines the relationship between personal characteristics. The result clearly indicated that female respondents were perceived to be more fashion conscious than males and also females shopped more often than males. The awareness of fashion trends and brand conscious was also high among female whereas male are more affected by peer pressure. But common governing factor among all the respondents was the economic status of the families corresponding to their family size. The study thus indicated that the correlation between adolescents, fashion, brand, and peer pressure was found to be affective in Indian scenario as well.

Keywords


Adolescent, Consciousness, Fashion Trend.

References