Asian Journal of Home Science

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Social Networking: Need of Today's and its Impact on Society


Affiliations
1 Department of Home Science Extension, Banaras Hindu University, Varanasi, U.P., India
2 Ram Jiyawan, Directorate of Agriculture, Marketing and foreign Trade, Kheri, U.P., India
     

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Internet for social networking is a popular tool among the new generation in the era of Information Communication Technology (ICTs). The use of multiple, collaborative technologies and Social networking site (SNS) leads to instant online community to communicate rapidly by voice, chat, instant message, video conferencing and services typically provides a platform to share a view in a very easy manners. Social networking site (SNS) has attracted millions of users, whom have integrated these sites into daily practices. The internet grown into a vast net of services and applications that entertains as well as serves as an indispensable work aid for millions of users around the world. For many young people, online social networking is not a distinct activity, but it is a part of day to day life, communication and interaction with peers. Since social networking has become a part of life especially the youth and new generations, therefore, present study was undertaken in Banaras Hindu University in the year 2011-2012 with the objective to study the duration, online activities and value associated with the respondents. The major findings of the study revealed that 82 per cent of the respondents were aware of social networking, 40 per cent used surfing daily internet in University, 68 per cent spent more than an hour on internet, 36 per cent used for gathering education input and 52 per cent visited the face book site on daily basis. This result reflected on line social networking (ONS) building and reflecting the social, educational, moral and informal relationships among people who wish to share interest, experience, educational perspective and social activities.

Keywords

Social Networking Sites (snss), Online Social Networking (ons), Blogging, Social Media, Internet
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  • Social Networking: Need of Today's and its Impact on Society

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Authors

Madhulika
Department of Home Science Extension, Banaras Hindu University, Varanasi, U.P., India
I. Bisnoi
Department of Home Science Extension, Banaras Hindu University, Varanasi, U.P., India
Sharada
Department of Home Science Extension, Banaras Hindu University, Varanasi, U.P., India
Ram Jiyawan
Ram Jiyawan, Directorate of Agriculture, Marketing and foreign Trade, Kheri, U.P., India

Abstract


Internet for social networking is a popular tool among the new generation in the era of Information Communication Technology (ICTs). The use of multiple, collaborative technologies and Social networking site (SNS) leads to instant online community to communicate rapidly by voice, chat, instant message, video conferencing and services typically provides a platform to share a view in a very easy manners. Social networking site (SNS) has attracted millions of users, whom have integrated these sites into daily practices. The internet grown into a vast net of services and applications that entertains as well as serves as an indispensable work aid for millions of users around the world. For many young people, online social networking is not a distinct activity, but it is a part of day to day life, communication and interaction with peers. Since social networking has become a part of life especially the youth and new generations, therefore, present study was undertaken in Banaras Hindu University in the year 2011-2012 with the objective to study the duration, online activities and value associated with the respondents. The major findings of the study revealed that 82 per cent of the respondents were aware of social networking, 40 per cent used surfing daily internet in University, 68 per cent spent more than an hour on internet, 36 per cent used for gathering education input and 52 per cent visited the face book site on daily basis. This result reflected on line social networking (ONS) building and reflecting the social, educational, moral and informal relationships among people who wish to share interest, experience, educational perspective and social activities.

Keywords


Social Networking Sites (snss), Online Social Networking (ons), Blogging, Social Media, Internet

References