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Tripathi, Rakhi
- Social Media and Mobile Marketing by Puneet Singh Bhatia, Wiley India Pvt. Ltd., New Delhi, 2019, Pages 267
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Authors
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1 FORE School of Management, New Delhi, IN
1 FORE School of Management, New Delhi, IN
Source
Abhigyan, Vol 37, No 4 (2020), Pagination: 61-61Abstract
The book 'Social Media and Mobile Marketing' by Mr. Puneet Singh Bhatia is a well written book published under Wiley publications. This book helps in understanding how an organization can use social media platforms and mobiles for marketing purposes. The book is broadly divided into two topics 1. Social media marketing and 2. Mobile marketing.
- Web Analytics for Higher Education Institution Websites in India: Need of the Hour
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Authors
Affiliations
1 Associate Professor, Centre for Digital Innovation, FORE School of Management, New Delhi, IN
1 Associate Professor, Centre for Digital Innovation, FORE School of Management, New Delhi, IN
Source
Abhigyan, Vol 40, No 1 (2022), Pagination: 23-33Abstract
Top ranking higher education institutions in India have a cent percent digital presence in maintaining their website. On the maturity stage model, these websites are present at all stages, mainly on interaction and transaction levels (Tripathi, 2018). With a rise in online communication, it is crucial to analyse its performance through web analytics. This paper attempts to identify the key performance indicators for websites of higher education institutions in India and suggest specific web analytic tools for each stage of the maturity model. This study uses data from the author(s) published study where content analysis has been used for the front end. A conceptual framework has been developed for higher education institutions where web analytics is applied to each stage of the maturity model.Keywords
Higher Education, Maturity Models, Information, Interaction, Transaction, Integration, Web Analytics, Key Performance Indicators.References
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