AMBER – ABBS Management Business and Entrepreneurship Review

Aravind Soudikar ¹, Parameshwariah ²

Affiliations
1 School of Management and Accounting, Hawassa Univesity, Hawassa, ET
2 Davanagere University, Davanagere, Karnataka, IN

Abstract

The concept of the marketing mix has attracted attention from both academics and managers and has been widely used in the marketing discipline. Traditionally, marketing mix for 'product' (4P's) has been widely accepted in literature and practice. This paper presents the tools of the marketing mix of shipping companies (service) active in merchant shipping along with focus on the basic fundamentals of service marketing. It argues that the marketing strategies are the means by which a company achieves its marketing objectives and are related to the tools of the marketing mix. Further, it also brings the trends set up the strategies adopted by the leading shipping companies of the world in order to confirm that the companies understand the importance of marketing and apply improved marketing strategies. Some of the data, which were gathered in an empirical research (by Evi Plomaritou, Institute of Chartered Ship Broker's-Greek Branch) carried out for the top 10 tanker shipping companies and for the top 10 liner operators of container ships used in this paper to exemplify the strategies related to the tools of the shipping marketing mix. The article concludes that the shipping company must organize its resources in such a manner as to be able to apply improved strategies of effective marketing in order to achieve a long-lasting and more effective commercial operation of its vessels.

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Aravind Soudikar ¹, Gemechu Tufa ², Dambi Dugo ², Gemechis Fikadu ²

Affiliations
1 Professor, Department of Management, College of Business and Economics, Bule Hora University, Bule Hora, ET
2 Lecturer, Department of Management, College of Business and Economics, Bule Hora University, Bule Hora, ET

Abstract

The study was conducted to examine the determinants of marketing strategies on the organizational performance in African business scenario. The researchers had designed both descriptive and inferential statistics and different methodologies. The sampling technique was both non-probability and probability incorporating simple random sampling technique. The data for this study were obtained from Oromia International Bank, Ethiopia as the representative organization with a survey of 115 customers of Oromia International Bank, those served in sectors and OIB staff Bule-Hora branch. The researchers, finally come up with the result, of less marketing strategy implementation and the decreasing the organization performance which are mainly associated with poor leaders’ capacity, Work environment and poor Employee’s commitment and poor technology adoption, related factors were among the major problems. Leader’s capacity is one of the most promising ways to increase organization performance in Ethiopia. The researchers recommended that the concerned body had to have applied so as to end up with the problems observed in marketing strategy implementation, control the factors, and in turn provide good marketing strategy implementation as well as good organization performance.

Keywords

Marketing strategy, Customers, Strategy Determinants, Organization Performance

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Mulualem Tilahun ¹, Metasebia Adula ¹, Aravind Soudikar ², Shashi Kant ³

Affiliations
1 Research Scholar, Department of Management, College of Business and Economics, Bule Hora University, Bule Hora, ET
2 Professor, Department of Management, College of Business and Economics, Bule Hora University, Bule Hora, ET
3 Assistant Professor, Department of Management, College of Business and Economics, Bule Hora University, Bule Hora, ET

Abstract

From last many generations unemployment velocity has been mounting in Ethiopia. So, this research aims to evaluate the determinants of Students’ Entrepreneurial Career Intentions of university students of Ethiopia as a solution. A quantitative, cross-sectional research design and simple random sampling was adopted. Data was collected from the sample of 350 university students. In descriptive statistics, mean and standard deviation and in inferential statics correlation and regression analysis was use. To analyze the data SPSS version 20 was used. The results show, entrepreneurial intentions of students are influenced directly by the students’ entrepreneurship education, innovativeness, proactiveness, risk taking and self-efficacy as correlation coefficient for all is having strong positive relation and with p-value is more than 0.05. It can be concluded from the regression analysis that innovativeness is the most contributing factor among all others explored variables. The findings suggest for ministry of higher education and universities to emphasize more on entrepreneurship education in developing personal skills, attributes and behavioral aspects to realize the full potentials of students with regards to entrepreneurial intention.

Keywords

Entrepreneurial Intentions, Behavior, Traits, Demographics, Entrepreneurship Education, Entrepreneurship Intention.

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P. Paramashivaiah ¹, Aravind Soudikar ², Abasara Dabaso ³, Shashi Kant ⁴

Affiliations
1 Professor, Department of Commerce, Tumkur University, Karnataka, IN
2 Professor, Department of Management, College of Business and Economics, Bule Hora University, Bule Hora, ET
3 Lecturer, Department of Management, College of Business and Economics, Bule Hora University, Bule Hora, ET
4 Assistant Professor, Department of Management, College of Business and Economics, Bule Hora University, Bule Hora, ET

Abstract

Currently, relating to contesting environment in Africa that administer the banks regarding digital services, by means of billboard to bring in services has a considerable function in rousing and inspiring clients in using offerings and services and consequently attracting them to use their digital services. In other words, if the banks wish to evaluate the efficiency of their advertisement on the clients, they can perform better in future which is a distinctive competence for the banks. The present study was conducted on the clients of the Commercial Bank of Ethiopia Daye branch in Hawassa District which is found on Sidama region Daye town, aiming to answer whether advertisement has caused any improve in the clients’ attraction to use the CBE Daye branches digital services. The current investigate is an applied study which has gathered the structured questionnaires related to the reactions of the clients of Commercial Bank of Ethiopia Daye branch, Hawassa District. The sample size for this study is Eighty-five determining by the rule of thumb technique and the sampling was purposive sampling. The Correlation and regression methods were employed to relationship and impact between explained and explored variables. Furthermore, the types of advertising were investigated. At the same time as the study hypotheses were investigated, all assumptions of alternative hypothesis were accepted with significant level, less than 0.05. Finally, this learning concludes with suggestions including the way advertising transmitted the instance and the position of advertising.

Keywords

Advertising, Digital money lending, Electronic Service.

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