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Kumar A., Ankit
- Reimagining Africa and Reinventing Tourism: Perceived Destination Image among Young Indians
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1 Assistant Sales Manager, Property Pistol, IN
2 Assistant Professor, MDI, Murshidabad, IN
1 Assistant Sales Manager, Property Pistol, IN
2 Assistant Professor, MDI, Murshidabad, IN
Source
AMBER – ABBS Management Business and Entrepreneurship Review, Vol 12, No 2 (2021), Pagination: 21-26Abstract
Considering the recovery of tourism industry, confidence building among travelers is of crucial importance. In this regard, destination image poses a serious challenges and complications for all the stakeholders of the tourism industry. Indian are potential target audience considering the wide range of experiences provided by the various countries of African continent. Africa’s dependence on foreign travelers. For countries in Eastern and Southern Africa this effect is more visible where a large chunk of tourists are foreigners. Significant leisure and safari oriented facilities strongly appeal to European, American, Asian visitors. Therefore, tourism management agencies must have appropriate policy and plans.Keywords
Tourism Industry, African Tourism, Tourism Marketing, Destination Image, Tourist BehaviorFull Text
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